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Unedited moment from a recorded customer interview.
How to win listings without cold calling
Not really a cold caller? Good news. You don’t need to be.
Many agents believe the only way to find listings through data is by cold calling the list. But with more ways than ever to work your list, these agents prove there’s more than one way to grow your business on your terms.
With REDX, the postcards go out to the owners already on your list — and we can print and send them for you.
“They said that they had been receiving my postcards and that they were actually considering selling.”
“And it turned into an appointment, which turned into a listing, which turned into a client for life. So the business that came from that one client alone was worth every penny.”
“So I wrote a little nice personal letter and put my business card in there… She said, ‘No, I have one.’ And she gave her my card, and it was from that conversation.”
“I am a big believer in paper mailing… one of the tabs that I click the most often on the REDX page is the downloadable file for the print labels.”
“But what I have found is that in the periods of my business where I have been sending out letters as follow-up to phone calls… I will very frequently get a lot more phone calls back.”
Ads and email
With REDX, Ad Builder puts your Facebook and Instagram ads in front of the exact owners on your lists.
“A second aha moment is when sending out that weekly email turned into a come list me call. That was a huge win where I realized the system, the mousetrap of making cold calls, getting them on my weekly email, and then having them call me to do something.”
“I have roughly 7,000 that are getting my email. My open rates are really high. I get 35, 40% open rate… I will get anywhere from one to five inquiries, either through email or calls on that every single week.”
“It sends ads out to those particular leads so that when I do make the calls to them, they have already seen me on social media here and there. And then they can make the connection between the phone call that I’m making at that time and them seeing me on social media.”
“I always advocate for ads. I was very much against it years before. I didn’t see the results. But when you’re a listing agent, you really do see it.”
In person
REDX shows you which homes near you just came off the market, so the door you knock on is the right one.
“I go single line because I don’t do mass callings. I look at the house. I’ve been watching it for a while, and I either go door knock or I call them direct because I’ve already met them.”
“I had gone to the house before, and it was listed with somebody else, and then it expired. And I knew it expired because I saw it on the REDX. And I went back to the house, and I spoke with the seller, and he gave me the listing.”
But what if I want to cold call?
With REDX, the scripts and the live boot camps are there from your first call.
“I think for the first, I’d say three or four months, every month that money came out of my account, I was thinking, ‘Hey, I’m spending this money, but I’m not getting the results that I want.’”
“If I had to say a rough number of transactions that I can attribute to REDX, I’d say over the last maybe 18 to 24 months, I would say somewhere between six or seven…”
“And I was terrified. I’m a pretty confident guy, but to get on a phone and talk with somebody was terrifying to me.”
“After a couple of days, not a week, I had three listing appointments. And I’m like, ‘Oh, man. I’m in. I’m sold.’”
“So my first week was kind of scary because, and daunting. It was just a little bit overwhelming.”
“But really it’s just about making that first call. Once you’re over that hurdle of making that first call, then it just clicks. That call reluctancy kind of goes away.”
The best leads this week
Owners who have already decided to sell. REDX refreshes them every week, so whichever way you choose to reach them, you are working the freshest list.
REDX national tracking · Weekly Lead Report, week ending 22 October 2026
Read the full stories
Every quote on this page is a REDX customer speaking in a recorded interview, shown word for word. The clips are unedited moments from those interviews. Results are each customer’s own and are not typical; they depend on each agent’s market and approach.
Questions agents ask before they start
Do I have to cold call to get results with REDX?
No. REDX gives you a list of homeowners who have already decided to sell. And contrary to what you may believe, calling them isn’t the only way… it’s one of several ways you can choose to connect with them. The agents on this page mail them, put ads in front of them, and knock on their doors.
What is in a seller lead?
The owner’s name, the property, phone numbers and mailing address where available, and the listing history. For an expired listing: when it expired, the price it was listed at, and the agent who had it.
What if the owner is on the Do Not Call list?
REDX flags Do Not Call numbers so you don’t dial them, and we recommend agents avoid contacting numbers on the list. Those owners can still get your postcards and see your ads. Read our DNC and TCPA guide.
I'm new. Where do I start?
With one list. Most agents start with expired listings: owners who already tried to sell. The scripts, the training and the live boot camps come with every plan, and our team can help you choose your first list.
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Video and social
With REDX and Brand Builder, one post keeps working for you long after you have put the phone down.
“I could spend hours making a phone call, right? That’s only one touch. One touch. And then you have this guy that’s probably taking 30 minutes of my time, versus a video that I could post out, and it works for me when I’m sleeping. And it never expires.”
“At this point, I can’t even tell you the last time that I’ve had a listing appointment. They’re literally just calling and saying, ‘Rachel, we want to list. Send me the paperwork.’”
“This is your living resume. This is your credibility engine. Do not sleep on the social media at all.”