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Steps to Writing a Real Estate Business Plan (+ Template)
Ask any top-producing real estate agent about their success, and you’ll likely hear about their
Find Your Next Listing
The only real estate platform with high-intent seller leads, marketing tools, and expert training – built to help teams and agents close more deals.
No Contracts, Just Results.
More Leads. More Ways to Connect.
Connect with motivated sellers through calls, social media, direct mail, and more—REDX’s all-in-one prospecting platform gives you the data and tools to reach them your way.
Trusted by 200+ coaches, trainers, and team leaders
Turn REDX Leads into Listings
Our high-quality lead data connects you with people most likely to list their homes. With conversion rates far exceeding standard sphere of influence turnover (3-5%), REDX Leads give you the edge in your market.
Expired Leads
43% of Expireds will relist and sell with an agent for a commission
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For Sale By Owner (FSBO) Leads
38% of FSBOs list with an agent and 88% use one in some capacity.
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For Rent By Owner (FRBO) Leads
Find vacant rentals and landlords ready to cash out (listing at 8% /Year).
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GeoLeads™
Circle Prospect Any Neighborhood at the click of a button.
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Pre-Foreclosure Leads
15% list rate with motivated sellers seeking solutions.
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The Smarter Way to Connect
REDX’s Power Dialer connects you with more homeowners in less time—so you can focus on building relationships and closing deals. The Power Dialer includes…
- DNC Protection →Automatically checks numbers against the Do Not Call list.
- Spam Free Dialing → Advanced settings prevent your number from being flagged.
- Team-Wide Dialing → Every team member gets their own dialer to prospect simultaneously.
Expand Your Reach to List More Homes
With REDX, you’re not limited to just one outreach method. Reach more sellers across multiple marketing channels to double your chances of winning the listing.
Postcards & Direct Mail
Send targeted mailers directly to your preferred leads with built-in templates designed to convert.
Social Media Ads
Turn your lead lists into custom audiences on Facebook & Instagram with our Ad Builder
Organic Social Media
Stay top-of-mind with professional social media management and content creation.
Years in business
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Agents served
0 K+
Listings taken
0 M+
Connect REDX to Your Favorite Apps
REDX connects to the CRMs, Apps and BI Dashboards that real estate agents need to win more listings
Supply Your Entire Team with Leads, Tools, & Training
Feed your team endless opportunities with REDX Teams. Whether you’re building a team, managing ISAs, or running a brokerage, REDX’s all-in-one platform delivers the leads, tools, and training to help you scale.
- Seamless Lead Distribution → Share and assign leads across your team.
- Real-Time Performance Monitoring → Track team activity and results to maximize efficiency.
- No Long-Term Contracts → Stay flexible and in control of your team’s growth.
I believe that anyone can get good at prospecting and make $200,000-300,000 per year. If you’re a Realtor® and you don’t have REDX, you’re not a Realtor®.
How to Get Started with REDX
Success in real estate starts with the right leads, the right tools, and the right training.
Step 1: Pick Your Leads
Choose from high-converting leads like Expireds, FSBOs, Pre-Foreclosures, FRBOs, and GeoLeads to target homeowners most likely to list.
Step 2: Select Your Marketing Tools
Use REDX’s built-in tools to connect with sellers your way—call with the dialer, send postcards, launch targeted social media ads, or build your local brand.
Step 3: Get Prospecting Training
Access expert training, scripts, and strategies to convert leads into listings.
Training & Support at Every Step
Your success is our top priority. No matter how you prospect, REDX offers guidance, expertise, and training to help agents and teams grow.
Master Prospecting in 3 days
Discover the exact strategies top agents use to convert REDX leads into clients with our 3-day Bootcamp
Discover Bootcamp
In-Depth Tech Training
Get hands-on support from our customer success team to set up and maximize your REDX tools.
Contact Support
Full Prospecting Courses
With dozens of hours of content for every lead, REDX University is free to all customers.
Visit REDX University
Learn from the experts
Blog
PODCAST
Build a Team, Buy Back Your Time: Verl Workman’s Blueprint for Real Estate Leaders
What does it really take to build a real estate team that gives you freedom
Subscribe for the latest REDX news, updates, and insights
How REDX Agents Close More Deals
See how REDX customers are transforming their business with a variety of prospecting strategies, from dialers to ads.
90 avg. Annual Listings w/ REDX.
“Working with REDX helped me build 2 streams of income”.
92 avg. Annual Listings w/ REDX.
“I sent out letters last week and got someone who wants to list their house. It works!”
What is real estate prospecting?
Real estate prospecting is the proactive process of identifying and nurturing potential clients (leads) through multiple marketing channels. By using a variety of methods—calls, postcards, social media, and more—real estate agents can build a steady pipeline of clients, increasing their chances of success in a competitive market.
What is skip tracing?
Skip tracing is the ethical practice of locating individuals contact information through legitimate public records and online databases. Real estate agents may utilize skip tracing services to find contact information for potential clients who may be difficult to reach through traditional means, such as those whose property listings have expired or whose information has changed.
What is an Expired Lead?
Expired leads typically consist of contact information for homeowners whose listings with a previous agent haven’t resulted in a sale. Expired leads represent a valuable opportunity for real estate agents to connect with motivated sellers.
What are GeoLeads™?
GeoLeads™ are a type of real estate lead consisting of contact information for homeowners within a specific geographic area. These leads are especially helpful for agents practicing “circle prospecting,” a strategy where they target a specific neighborhood or community. GeoLeads™ can be a valuable tool for hyper-local marketing and building a database of potential clients.
What are For Sale By Owner (FSBO) Leads?
For Sale By Owner (FSBO) Leads offer real estate agents the chance to connect with homeowners who are selling their property without agent assistance. These leads provide contact information for homeowners who are taking a DIY approach to selling their property. Reaching out to FSBO leads with expertise and value propositions can help agents convert these leads into clients and secure new listings.
What are For Rent By Owner (FRBO) Leads?
FRBO Leads are contact information for a (potentially vacant) property owned by an investor or landlord without the assistance of a property manager or real estate agent. By connecting with FRBO Leads, agents can help property managers and real estate investors cash out on vacant properties or expand their portfolio.
What are Pre-Foreclosure Leads?
Pre-Foreclosure Leads are contact information for a homeowner who has defaulted on their mortgage payments, but the property has not yet been foreclosed and sold at auction. It’s crucial for agents to approach pre-foreclosure leads with empathy and understanding, focusing on offering assistance and resources.
What is the DNC List?
The DNC list (aka The Do Not Call Registry) is a list of phone numbers that telemarketers and real estate agents are prohibited from calling without consent. Learn about TCPA compliance.
NOTE: REDX actively scrubs all lead data and homeowner phone numbers against the DNC list to help real estate agents stay compliant while cold calling. Learn more about REDX TCPA Compliance.
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