In my analysis of more than 20,000 expired listings in my local market (homes whose listing agreement ran out before they sold), the expired listings most likely to relist had price reductions, more than 120 days on market and a list price at or below the owner’s purchase price. I score every expired into a top 40%, middle 40% and bottom 20%, then work the list from the top down. Listing remarks, the free-text description an agent writes on the MLS, barely moved the needle in my data, including phrases like “motivated seller.”
Here is how I answer the questions that came up around this research, from a live webinar I gave on October 1, 2026. Every figure below comes from my analysis of my own market, so run the same exercise on yours before you lean on the numbers.
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Co-authored by the REDX Publishing Team and:
Tyler Fenn
Tyler Fenn is the founder of Listing Academy and a real estate agent actively in production.
Quick Links:
- Do All Expired Listings Have the Same Chance of Relisting?
- What Are the Expired Listings Most Likely to Relist?
- Do Remarks Like “Motivated Seller” Predict a Relist?
- Why Score Expireds Before Picking Up the Phone?
- How Do I Score My Own Expired List Into Top 40, Middle 40 and Bottom 20?
- How Often Should I Re-Score the List?
- Does the Same Method Work for Canceled Listings?
- What Should I Do Before My Next Prospecting Block?
Do All Expired Listings Have the Same Chance of Relisting?
My data shows a wide spread in relist odds across the expireds in my market. The habit I see most often is this one: “Oftentimes, we group expired listings as a whole.”
“Within expired listings, there are those that are more likely to relist, and there are those that are less likely to relist.”
To find that spread, I exported every listing that expired in my market over the last 12 months. My MLS limits exports, so I pulled the data in buckets. I threw out anything back on the market the next day, since those almost always relist with the same agent who already has a new contract.
Then I analyzed more than 40 data points across listing history, property, owner, agent and the listing remarks. When it comes to how many expired listings relist, my baseline after that cleanup was about 11 in 100 within 90 days with a new agent. As I told the room, “I was blown away at how wrong some of my gut feelings were.”
What Are the Expired Listings Most Likely to Relist?
In my market analysis, the expired listings most likely to relist came down to four factors: price reductions, days on market, the original purchase price, and who listed the property and when it expired. The first three are all price history, and they did most of the work. Here is what each one did in my data:
- Price reductions during the listing
- Days on market
- Original purchase price
- Who listed it and when it expired
Expired Listing Price Reduction
I found that expireds with a price reduction during the listing were 64% more likely to relist. More reductions and a bigger gap between the starting price and the ending price pushed the likelihood higher.
Days on Market
Expireds that sat on the market more than four months were 129% more likely to relist than those under 60 days in my analysis. Listings under 60 days on market were significantly less likely to relist.
Original Purchase Price
I saw owners who listed at or below what they originally paid come back 31% more often. The year they bought did not matter in my data.
Who Listed It and When It Expired
Builder and land-agent listings were less likely to relist than a typical agent’s single-family listing. Listings that expired between September and November were less likely to relist than those that expired between January and April, and in my experience January 1 is historically the best day of the year for expired listings.
When I stacked these signals, I got “a 288% chance better to list a property when I’m prospecting to the right ones.” I treat this as an upgrade to my lead stack, the standing priority order I work my calls through, which already sorts by distance from me and price range.
Do Remarks Like “Motivated Seller” Predict a Relist?
No, and this was the biggest surprise in the data. Listing remarks are the free-text blurb an agent writes on the MLS listing, the part that reads “motivated seller, bring all offers, as-is.” Agents treat that language as a read on how badly the owner wants to sell, which is why I expected it to predict a relist: “I thought that would move the needle more.”
“If it said ‘motivated seller’ in the comments and remarks, it barely moved the needle.”
My conclusion was blunt: “Whatever the agent goes and puts into those remarks and comments hardly moved the needle at all.” Here is how the phrases sorted in my market:
- Barely moved it: motivated seller, vacant, move-in ready, bring all offers and as-is.
- Lowered the likelihood of a relist: a tenant or a lease in the remarks.
- Also lowered it: investor, fixer, TLC or cash only.
- Lowered it too: “priced to sell” and “below market.”
Why Score Expireds Before Picking Up the Phone?
I still believe the phone is the most time and cost-effective way to reach a lot of people quickly, and “I believe that expired listings are still the very best seller leads that there are.” Ten years ago 100 calls meant 26 to 40 people answering. Now it is somewhere between 4% and 9%.
Owners get 20, 30, maybe 50 calls the day a listing expires, and many stop answering by noon. When I asked the room who has time to make twice as many calls, the answer came back the way I expected: “We don’t have the time to make more calls.” So I sort the list first to prioritize expired listings, because “we want to make sure that we’re spending it on the leads that are most likely to convert.”
Whichever group you call first, REDX recommends that agents avoid dialing numbers on the Do Not Call list.
How Do I Score My Own Expired List Into Top 40, Middle 40 and Bottom 20?
I built an AI prompt that scores an MLS export, and the steps fit any market:
- Export a year of expired listings from your MLS, in as many batches as the export limit requires.
- Remove anything that relisted the next day.
- Have your AI tool analyze listing history, property, owner, agent and remark data points to score each listing.
- Split the scored list into three groups.
My top 40% is the group most likely to relist within 90 days, and it gets most of my time and money. The middle 40% gets some dedicated resources. The bottom 20% gets very little attention.
“If a group has to be skipped altogether, this is the one that you skip.”
My market may look different from yours. My average single-family home is in the high $570,000s, and construction is booming here in Utah.
How Often Should I Re-Score the List?
Weekly. My setup is a scheduled AI task that runs every Sunday or Monday morning on the last seven days of expireds, so the groups are ready when my prospecting block starts.
If you would rather not schedule a task, you can save an MLS search and export it each week. I suggest importing each group into your CRM, or into Vortex, the REDX contact record that remembers your last conversation, and dropping each one into its own folder: top 40, middle 40 and bottom 20. REDX Expired Leads are skip-traced against your MLS, meaning the homeowner’s contact details are matched to the expired property record for you, and they land in Vortex ready to file that way.
Want the prompt and the weekly automation? I share the scoring prompt and the rest of this system with agents inside Listing Academy.
Does the Same Method Work for Canceled Listings?
An attendee asked me this live, and my answer was yes: “You could absolutely use this same method for determining and measuring the likelihood of a canceled listing relisting on the MLS.” My analysis was built for expireds, so you would adapt it.
That said, “I guarantee you on canceled listings, the data will be different.” Run the numbers on your own canceled listings before you trust any expired benchmark.
What Should I Do Before My Next Prospecting Block?
My goal is for the analysis to be done before you sit down, so your time goes to the expired listings most likely to relist. Start with this checklist:
- Export your last 12 months of expireds and clear out next-day relists.
- Score the list and sort it into top 40, middle 40 and bottom 20.
- Put the top group first in your calling queue, and let the bottom group wait.
- Put a weekly refresh on your calendar for Sunday or Monday morning.
The way I see it, “If we’re going to spend time or money getting in front of people, we want to spend it on the people that are most worth it.” A scored list can make mail, email and ad campaigns cheaper to run, and it gives your expired listing strategy a clear starting point.
Key Takeaways
- Price history predicted relisting in my market: price reductions, 120+ days on market and a list price at or below the purchase price.
- Remark phrases like “motivated seller,” “vacant” and “as-is” barely moved the needle in my data.
- I sort expireds into a top 40%, middle 40% and bottom 20%, and spend most of my time and money on the top group.
- Re-score weekly on the last seven days of expireds, and run the analysis on your own market first.







