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Building a successful real estate business isn’t about finding shortcuts, it’s about showing up consistently and putting people first. In this episode of the REDX Podcast, Joshua Kaplan, a real estate broker with Fuldura Properties serving the Portland Metro area, shares how he built his business through disciplined prospecting, authentic conversations, and a commitment to helping clients rather than simply closing transactions. Drawing from his background in sales and economics, Joshua explains why meaningful relationships continue to outperform transactional selling in today’s competitive market.
Throughout the conversation, Joshua shares the mindset that helped him overcome rejection, why he committed to prospecting every morning, and how one cold call turned into a long-term business relationship worth multiple future transactions. He discusses how he prepares for every conversation by researching properties beforehand, why listening is often more valuable than following a script word-for-word, and how consistent follow-up creates trust that ultimately leads to more opportunities. Joshua also offers his perspective on balancing technology and AI without losing the human connection that clients expect during one of the biggest financial decisions of their lives. Whether you’re a brand-new agent learning to prospect or an experienced professional looking to improve your conversations and consistency, this episode offers practical strategies that can strengthen both your pipeline and your long-term business.
Here’s What You’ll Discover in This Episode…
- • Why consistent prospecting creates opportunities even when results aren’t immediate
- • How adopting a “help first” mindset improves conversations and builds trust
- • What Joshua does before every cold call to create more meaningful conversations
- • Why measuring quality conversations matters more than counting appointments
- • How one REDX prospecting call turned into a long-term builder relationship
- • What newer agents often get wrong about scripts and active listening
- • Why disciplined follow-up is one of the biggest drivers of long-term success
- • How Joshua uses AI to save time while keeping client relationships personal
- • Why face-to-face conversations continue to outperform expensive marketing for new agents
- • What daily habits have helped Joshua build consistency throughout his business
JUMP TO THESE TOPICS
00:00 – 🎙️ Joshua’s Journey into Real Estate
02:08 – 💪 Overcoming Early Prospecting Challenges
03:17 – 📞 Why Joshua Chose Cold Calling & REDX
05:38 – 🤝 Building a Business by Helping People First
07:33 – 📋 Joshua’s Daily Prospecting Routine
10:31 – 🏡 The Cold Call That Changed His Business
12:20 – 🎯 Scripts, Listening & Authentic Conversations
16:10 – 🚀 Advice for New Agents Starting with REDX
18:10 – 🔄 Why Consistent Follow-Up Wins More Clients
20:30 – 🤖 Using AI Without Losing the Human Touch
23:47 – ⚡ Rapid Fire: Prospecting, Consistency & REDX
26:41 – 📈 One Action Every Agent Should Take This Week
RESOURCES:
⚡️ REDX Prospecting Platform: https://www.redx.com/
⚡️ REDX Services: https://www.redx.com/products/
