Build the Pipeline: Build the Freedom

Reach Jasmine Lopez & Cameron Lovelace

About REDX

REDX is the only client acquisition platform that combines premium seller leads with powerful marketing and communication tools. Products include skip-trace services for Expireds, FSBOs, Vacant Rentals, Circle Prospecting, and Pre-Foreclosures, as well as social media tools and a dialer with up to three lines. Click here to sign up.

In this episode of the REDX Podcast, Jasmine Lopez, founder of Scalable USA, and Cameron Lovelace, a REALTOR® with Real Brokerage, share how they have built a model around predictable lead generation, intentional follow-up, and operational support. Jasmine brings her experience as a former nurse and business leader helping real estate professionals scale, while Cameron shares his journey from sales and insurance into real estate and the lessons that led him to focus primarily on listings.

Throughout the conversation, Jasmine and Cameron break down how REDX data, an ISA, and a structured CRM process can work together to create a stronger sales pipeline. Cameron explains how moving away from a buyer-heavy business helped him create more balance, why he uses Scalable’s ISA support to handle prospecting and follow-up, and how long-term nurturing can turn conversations today into listings months or years later. Jasmine explains why consistency is essential, why agents need to understand that cold-calling data is not the same as an inbound lead, and how adding additional ISAs can increase the number of conversations entering the pipeline. They also discuss pipeline maturity, intentional follow-up, using data beyond phone calls, and the ultimate goal of scaling a business to create more freedom. For agents who want to build a listing-focused business without sacrificing their personal lives, this episode offers practical insight into creating a system that can grow with them.

Here’s What You’ll Discover in This Episode…

Why building a predictable listing pipeline requires more than simply generating leads
How Cameron transitioned from a buyer-focused team model to concentrating on listings
What an ISA can do to multiply an agent’s prospecting and follow-up efforts
Why consistency matters when working with cold data and long-term prospects
How intentional CRM follow-up keeps future opportunities from falling through the cracks
Why pipeline maturity makes it easier to continue stacking new opportunities
How Cameron uses long-term nurturing to stay connected with prospects who aren’t ready today
What Jasmine believes separates agents who build massive pipelines from those who quit
Why organizing the funnel and follow-up can create more opportunities for listings
How building the right support system can ultimately give agents more time and freedom