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Alana Miller is a New York State licensed associate real estate broker working across the New York and New Jersey markets, serving buyers, sellers, and investors with a focus on Staten Island’s luxury residential market. After getting licensed in 2022, Alana quickly built her business by following a consistent prospecting routine and learning how to turn expired listings into opportunities. In this episode, she shares how prospecting, marketing, follow-up, and persistence have shaped her approach to real estate and why she believes agents need to be willing to get on the phone, knock on doors, and keep building relationships.
Alana explains how she approaches expired listings, including the different prospecting methods she uses in New York and New Jersey, and how she stays mindful of the restrictions that apply in New York. She also shares her approach to follow-up, using a simple spreadsheet to track prospects based on when they say they will be ready to sell. From creating video tours and building her social media presence to using geo leads and staying in touch with past prospects, Alana demonstrates how multiple touchpoints can work together to create a consistent pipeline. She also discusses moving into luxury real estate, continuing her education, and building her personal brand through social media. This episode is especially valuable for agents looking for practical ways to prospect, follow up, build relationships, and create a business through consistency.
Here’s What You’ll Discover in This Episode…
- How Alana turned expired listings into a consistent source of real estate opportunities
- Why following up with prospects over months can eventually turn conversations into listings
- How Alana adapts her prospecting approach to stay compliant with New York regulations
- What makes her expired-listing conversation different from a traditional sales call
- How video marketing helps Alana demonstrate value to sellers and attract buyers
- Why building a personal brand on social media has become an important part of her business
- How geo leads can help agents stay connected with homeowners in areas where they have sold
- Why getting just one positive response can provide the motivation to keep prospecting
- How continuing education and additional certifications have helped Alana expand her skills
- What agents can learn from Alana’s emphasis on consistency, persistence, and taking action
JUMP TO THESE TOPICS
02:42 – 🏡 Alana’s Journey Into Real Estate
04:00 – 🚀 Getting Started & Building Early Success
06:03 – 📞 Why REDX Became Part of Her Business
07:10 – 🚪 Landing Her First Deal Through Door Knocking
08:24 – 🔁 The Power of Consistent Follow-Up
11:00 – 📣 Using Marketing to Solve Sellers’ Problems
13:46 – ⚖️ Prospecting While Staying Compliant
16:30 – 🎯 Finding Motivation in One “Yes”
17:50 – 📋 Building a Follow-Up Pipeline
19:30 – 🗺️ Geo Leads & Long-Term Relationships
21:50 – 💬 Alana’s Expired Listing Script
25:10 – 💎 Breaking Into Luxury Real Estate
30:27 – 📱 Building a Personal Brand Through Social Media
33:43 – 🎥 Getting Started With Video & Content
36:10 – 📈 Prospecting Expireds & Targeting Higher-Value Listings
REACH Alana Miller:
⚡️Facebook: https://www.facebook.com/alanany/
⚡️Instagram: https://www.instagram.com/alanamillersirealtor/
RESOURCES:
⚡️ REDX Prospecting Platform: https://www.redx.com/
⚡️ REDX Services: https://www.redx.com/products/
