Skip to content Want to turn social media into a predictable source of listings, instead of posting and hoping something sticks?
Watch this replay of the REDX training: Stop Posting and Praying: How to Turn Social Media Into a Listing Pipeline.
Most agents treat social media like an influencer, chasing views, followers, and likes that feel good but never produce a single listing. In this recording, Curtis Fenn shows you how to think like a marketer instead, and turn your feed into a repeatable pipeline. You’ll learn how to pick the audience with the highest listing opportunity (expireds, FSBOs, pre-foreclosures, and your own database), how to break through the noise with emotionally relevant video that gets past your prospect’s mental spam filter, and how to combine the algorithm with direct audience targeting to build a brand that brings listings to you.
In this training, you’ll learn:
- Why posting and praying quietly wastes most agents’ time on social media
- The three questions every marketer answers first: Who, Where, and How
- How to rank your audiences by real listing opportunity instead of follower count
- The emotional-moment formula for writing scroll-stopping video hooks for expireds, FSBOs, and more
- How to win the algorithm with consistency and engagement, then target your prospects directly with custom audiences
- How to build a brand that makes sellers choose you before you ever pick up the phone
