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In this episode of the REDX Podcast, Tyler Fenn and Kent Brown take listeners behind the philosophy of Listing Academy and explain why they created a training platform focused on practical implementation rather than inspirational speeches. Drawing on decades of combined experience in real estate, coaching, prospecting, and sales leadership, they discuss the gaps they saw in traditional real estate education and how agents can bridge those gaps with repeatable systems and proven processes.
Throughout the conversation, Tyler and Kent break down the complete listing operating system they teach inside Listing Academy, from generating conversations and capturing leads with context to nurturing relationships, converting appointments into listings, and continuously optimizing every step of the process. They discuss why documenting systems is essential for long-term success, how CRM automation and AI can eliminate repetitive tasks, and why the work done before a listing appointment often determines whether an agent wins the listing. They also share actionable marketing strategies, explain the importance of providing value throughout the buyer’s journey, and highlight the resources available inside Listing Academy, including weekly live training, editable templates, scripts, marketing campaigns, and AI tools. Whether you’re a new agent building your first systems or an experienced professional looking to create a more scalable listing business, this episode provides practical frameworks that can immediately improve your consistency and results.
Here’s What You’ll Discover in This Episode…
- Why tactical training creates better results than motivation alone.
- How documenting systems helps eliminate missed opportunities and create consistency.
- What the five-stage Listing Operating System looks like from lead generation to optimization.
- Why the work before a listing appointment often determines whether you win the listing.
- How to use CRM automation and AI to streamline repetitive business tasks.
- Why nurturing contacts based on their buying journey creates stronger relationships.
- How weekly marketing content keeps agents top of mind with their database.
- What separates successful listing agents from those who operate reactively.
- Why step-by-step implementation leads to lasting business growth.
- How Listing Academy provides practical resources agents can immediately put into action.
JUMP TO THESE TOPICS
00:00 – 🎙️ Meet Tyler Fenn & Kent Brown
01:38 – 🎓 The Story Behind Listing Academy
05:40 – 📞 Prospecting Is Just the Beginning
09:13 – ⚙️ Building Repeatable Business Systems
11:46 – 🤖 Using AI & CRM Automation Effectively
14:13 – 📈 The Five-Stage Listing Operating System
17:20 – 💼 Turning Sales Systems into Real Estate Success
22:20 – 📬 Creating Marketing That Actually Engages
25:35 – 🚀 What You Get Inside Listing Academy
30:30 – 🛠️ Why Training Complements Coaching
32:23 – 💡 Getting the Most Value from Listing Academy
REACH Tyler Fenn & Kent Brown:
⚡️ Website: https://listingacademy.com/
RESOURCES:
⚡️ REDX Prospecting Platform: https://www.redx.com/
⚡️ REDX Services: https://www.redx.com/products/
