New Agent Gets 5 Listings In 2 Days Calling Just Listed

Edward Estrada Headshot REDX

Edward Estrada

Altogether, I did 12 transactions in 2016 and 18 transactions in 2017, while only working eight months each year! Keep in mind my median price point in Northridge is over $700,000 — you can do the math on that.

YEARS USING REDX
0
YEARS IN REAL ESTATE
0
MONTHS OF VACATION PER YEAR
0
Agent Profile

Name

Edward Estrada

Market

Northridge, CA

Favorite Lead Types

GeoLeads
Expireds
FSBOs

Stats

17 Listings in the first 90 days with REDX
12 Listing appointments in 2 days at prospecting school
4 Months of vacation per year
4 Years in real estate
2 Years using REDX

Beginner Mistakes

I started my real estate career in 2013 working in unproductive brokerages and had a really difficult time finding business. So I used the least expensive lead generation tool I could find and hand-dialed all the phone numbers. This was really frustrating because I wasn’t trained on how to prospect yet and almost all the phone numbers were bad. I wasn’t getting enough conversations and even when I did get someone on the phone I still didn’t know what to say.

New Team, New Results

Things started to change when I joined my current team at Intero and started memorizing my scripts. Then in May of 2016 my office sent me to a Mike Ferry Prospecting Clinic where I was introduced to REDX®. By then I had tried every major lead generation system and was willing to give REDX a shot. I wanted to see if it could help me reach more homeowners. I was blown away by my results: 12 listing appointments in two days of prospecting (listed five).

Steady Appointments

Over the next three months my career took off as I listed seven more homes. I had my system down. Almost every morning I called Expireds and FSBOs just like the other top producers, but most of my success came from using GeoLeads. GeoLeads made it really easy to call around Just-Listed / Just-Sold properties, prospect any neighborhood, get referrals, and invite people to my open houses.

The Payoff

All together, I did 12 transactions in 2016 and 18 transactions in 2017 while only working eight months each year! Keep in mind my median price point in Northridge is over $700,000 — you can do the math on that. The leads have been amazing. I went from being frustrated, barely scraping by, to listing more properties than I thought possible while only working for ⅔ of the year.

Edward Estrada’s lead stack

Expired Leads

Starting at $69.99 /month

  • Skiptrace service for expired listings in your MLS
  • High urgency - actively trying to sell their home
  • Willing to pay an agent commission
Explore Expireds

GeoLeads™

Starting at $69.99 /month

  • Skiptrace service for homes in a specified geographic area
  • Thousands of leads every month for 2-3¢ per lead
  • Versatile lead source - perfect for circle prospecting
Explore GeoLeads

For Sale By Owner (FSBO) Leads

Starting at $49.99 /month

  • Curated list of for-sale-by-owner properties
  • Actively and urgently trying to sell
  • Leads delivered before any other provider
Explore FSBOs

Power Dialer

Starting at $59.00 /month

  • Dial 80+ leads per hour
  • Call between 1-3 lines at the same time
  • Spam monitoring and remediation
Explore Power Dialer

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