Skip to content Updated February 10, 2026 – REDX Publishing Team
Key Takeaways:
- 74% of top-performing agents use at least three different prospecting channels in addition to phone calls, not as a replacement
- Phone calls remain the foundation (43% of expired listings convert when called), but adding mail, social media, and face-to-face contact multiplies results
- Multi-channel approaches prevent lead fatigue by meeting prospects where they’re most receptive rather than forcing a single communication style
- REDX provides all major channels in one platform, eliminating the need to juggle multiple vendors and reducing monthly costs
Every experienced fisherman knows a simple truth: more lines in the water means more fish caught. You can optimize your bait, perfect your casting technique, and study water temperature, but ultimately, two fishing rods statistically outperform one.
Real estate prospecting follows the same principle. When REDX analyzed data from thousands of successful agents, we discovered that 74% of top producers actively use at least three different prospecting methods alongside phone calls. They’re not replacing phone prospecting (they’re still making those calls) but they’re multiplying their touchpoints across channels where prospects are most receptive.
Here’s the decision framework for building a multi-channel prospecting strategy that compounds results rather than competing for your limited time.
Quick Links:
- How does multi-channel prospecting improve real estate conversion rates?
- What prospecting channels should agents combine for maximum results?
- How do you implement multi-channel prospecting without overwhelming your schedule?
- Which channel should you start with if you’re new to multi-channel prospecting?
- How does REDX simplify multi-channel prospecting compared to using multiple vendors?
- What results should you expect from implementing multi-channel prospecting?
- When should you prioritize one channel over another?
- Why Multi-Channel Prospecting Beats Single-Channel Focus
How does multi-channel prospecting improve real estate conversion rates?
Multi-channel prospecting works because different homeowners prefer different communication styles at different stages of their decision journey. According to REDX internal data, about 43% of expired listings will relist within 90 days when agents maintain consistent contact. But that “consistent contact” rarely happens through the phone alone.
Think about your own behavior as a consumer. When you’re researching a major purchase, you might:
- Ignore the first phone call (busy timing)
- Open an email because the subject line caught your attention
- Remember a postcard that arrived the same week you were thinking about the problem
- Engage with a social media ad that felt personalized
Your prospects behave identically. A homeowner who doesn’t answer your 8 AM call might read your postcard that evening. Someone who ignores your voicemail might engage with your Facebook ad three days later when they’re actively thinking about selling.
The compounding effect matters more than individual channel performance. An agent making only phone calls might reach 15% of their list. Adding postcards reaches another 20% who never answer calls. Including social media captures the 10% who research agents online before engaging. Suddenly, you’re connecting with 45% of your list instead of 15%, tripling your opportunity without tripling your effort.
What prospecting channels should agents combine for maximum results?
Based on data from thousands of REDX users and verified testimonials, these four channels create the most effective multi-channel strategies:
Phone Prospecting (The Foundation)
Phone calls remain the highest-ROI prospecting activity. Mark Martin from Austin, TX has earned more than $3.0 million in GCI since 2004, which he attributes to listing 50-75 expired listings annually through phone prospecting.
Why phone calls work: Immediate two-way conversation, ability to overcome objections in real-time, and direct path to appointment setting. Expired listings convert at 43% when called consistently, versus 1-2% for portal leads from Zillow or Realtor.com.
Direct Mail (The Persistence Play)
Cindy Strait generates 47 listings annually using mail-merge tools to send 10-20 handwritten letters weekly. Mail accounts for 51% of her business because it reaches homeowners who screen phone calls but read physical mail.
Why direct mail works: Physical presence in the home, repeated exposure without being intrusive, and premium positioning (handwritten letters signal you’re willing to invest). Mail works best when it:
- Contains customized property information showing you researched their specific situation
- Gets mailed multiple times until the property sells (persistence beats perfection)
- Provides actionable tips homeowners can use regardless of whether they hire you
REDX advantage: Built-in postcard system at $0.88 per postcard eliminates the need for third-party mail services while maintaining quality.
Social Media (The Trust Builder)
Josh Sarangal uses Ad Builder to run targeted Facebook and Instagram ads that warm up prospects before calling. One campaign produced a $2 million purchase and a $1.5 million sale, earning more than $70,000 in commission. He averages 10-11 listings per year primarily through social media advertising.
Why social media works: Prospects research agents online before engaging. When they see your ads consistently, they recognize your name when you call, dramatically improving answer rates. Social media also captures prospects in the “awareness” stage before they’re ready for phone conversations.
REDX advantage: Ad Builder lets you target the exact prospects in your REDX database with Facebook and Instagram ads, creating cohesive multi-channel campaigns without exporting data to multiple platforms.
Door Knocking (The Relationship Accelerator)
While this surprises newer agents, 58% of top performers still knock doors regularly. They would do it more often if time permitted. The key difference isn’t the act of knocking (it’s the attitude).
Mid-range earners often view door knocking as beneath them, preferring “sophisticated” digital strategies. Top earners recognize that nothing replaces face-to-face relationship building. When you knock a door, you:
- Demonstrate you’re willing to work harder than competitors who only send emails
- Answer questions and overcome objections immediately
- Create memorable personal connections that phone calls rarely achieve
Practical application: Door knocking works exceptionally well after initial phone contact.
“Hi, I’m the agent who called earlier about helping you sell your home. I was in the neighborhood and wanted to drop off some information in person…”
How do you implement multi-channel prospecting without overwhelming your schedule?
The biggest objection to multi-channel prospecting is time investment. “I barely have time to make calls. How can I add three more channels?”
The answer: Technology stacking removes manual work from most channels, letting you maintain multiple touchpoints without multiplying your labor.
Start with your calling foundation:
Melanie Hunt from Dallas has used REDX for 12 years and completes about 125 deals annually. She uses REDX every morning to call expireds and FSBOs (they represent 50-59% of her business). She says:
“The best part of using REDX is that it is simply there when you open your computer. There’s no thought—it’s part of your pattern, it’s part of the way you do business.”
Time investment: 2-3 hours of focused calling per day
Layer in automated mail:
While you’re making calls, REDX’s postcard system sends targeted mail to the same list. You select recipients, choose a template, and REDX handles printing and mailing.
Time investment: 10-15 minutes to set up weekly campaigns
Add social media targeting:
After uploading your REDX leads to Ad Builder, create Facebook and Instagram ad campaigns that target those same prospects. They’ll see your ads between your call attempts and mail deliveries.
Time investment: 30 minutes to create ad campaigns (they run automatically)
Incorporate door knocking strategically:
Rather than knocking every door, target high-value prospects who’ve engaged with your calls or mail but haven’t scheduled appointments. Ten strategic door knocks per week (2 per day) can generate 2-3 additional monthly appointments.
Time investment: 30-60 minutes per day
Total time investment: The same 3-4 hours daily you’d spend on single-channel prospecting, now distributed across multiple channels that reinforce each other. David Ernst started from scratch in a new market using REDX tools. He generated $432,000 in GCI with 78 transactions and 90 listings per year by focusing on multi-channel consistency rather than perfecting any single method.
Which channel should you start with if you’re new to multi-channel prospecting?
Always start with phone calls. At the end of the day, real estate agents make money when having conversations with likely-to-list homeowners. Phone prospecting creates immediate conversations with the most likely to list homeowners in your market.
Here’s the recommended implementation sequence:
Month 1: Master phone prospecting with Power Dialer. Focus on making 50-100 daily calls to expired listings and FSBOs. Track your numbers (calls, contacts, appointments, listings). Establish your baseline performance.
Month 2: Add direct mail to your existing phone routine. Send postcards to everyone you call. Track whether mail recipients answer calls at higher rates (they will).
Month 3: Introduce social media advertising with Ad Builder. Target the same lists you’re calling and mailing. Monitor how ad exposure affects call answer rates and appointment conversions.
Month 4+: Incorporate strategic door knocking for high-value prospects who’ve engaged with your other channels but haven’t scheduled appointments. This completes your multi-channel system.
How does REDX simplify multi-channel prospecting compared to using multiple vendors?
The primary barrier to multi-channel prospecting isn’t strategy (it’s vendor management). Agents who try to build multi-channel systems themselves typically end up with:
- Vulcan7 for phone ($150/month)
- Click2Mail for direct mail ($200+/month)
- Facebook Ads Manager requiring manual audience uploads
- Separate CRM for lead management ($100/month)
- Total: $450+/month across multiple logins, interfaces, and data export/import processes
REDX consolidates all major prospecting channels into one platform:
Phone: Power Dialer with WAVV technology for multi-line capability, dedicated numbers, and spam protection
Mail: Built-in postcard system at $0.88 each with REDX-designed templates
Social Media: Ad Builder for targeted Facebook and Instagram advertising
Lead Management: Vortex CRM with all leads, notes, and follow-up automation in one place
Chastin Miles returned to REDX after trying competitor systems:
“I ended up switching back to REDX a few years later after I saw they completely revamped the whole software. The best feature they’ve added, in my opinion, was their Power Dialer. Now everything is truly in one place so no more needing to import or export records and the need to operate in two different systems.”
What results should you expect from implementing multi-channel prospecting?
Realistic expectations matter. Multi-channel prospecting isn’t magic (it’s just math). Each additional channel increases your connection rate by reaching prospects who wouldn’t normally respond to your primary method.
Expected conversion improvements:
Phone only: 15-20% of your list will answer calls. Of those who answer, 30-40% will schedule appointments.
Phone + Mail: 25-35% will answer calls (mail creates recognition). Appointment rate improves to 40-50%.
Phone + Mail + Social Media: 35-45% will answer calls. Appointment rate reaches 50-60%.
All four channels: 45-55% connection rate with 60-70% appointment conversion among those who connect.
Henry Aleman from Florida explains the impact: “If you use REDX properly, you can get yourself a listing a week. Good agents who are consistent with REDX expireds and FSBOs can get a listing a week, and that’s a very nice business.”
Remember: These results come from systematic implementation over 90+ days, not immediate overnight changes. Paula Burlison from Las Vegas explains: “Over 40% of my business comes from expired listings. Without REDX I could not make the volume of contacts I make as efficiently or successfully!” She generates $522,000 in GCI with 68 transactions and 43 listings annually.
When should you prioritize one channel over another?
Not all channels work equally well for all lead types or markets. Use this decision framework:
Expired Listings: Phone + Mail combination works best. 43% of expired listings relist within 90 days (according to REDX internal data), and they’re actively motivated. Door knocking can be effective for high-value properties where you face heavy phone competition.
FSBO Leads: Multi-channel approach is essential. 38% of FSBOs will eventually list with an agent, and 88% use a real estate agent in some capacity. Many screen calls initially but warm up after seeing consistent mail and social media presence. Emily Peckham built her business on FSBOs after starting with no sphere, selling 160+ FSBO homes in five years. About 50% of her listings come from FSBOs.
GeoLeads (Geographic Farming): Social media + Mail works exceptionally well. You’re building long-term brand awareness in a neighborhood rather than pursuing immediately motivated sellers. Consistent social media advertising combined with quarterly postcards keeps you top-of-mind for eventual listings.
Pre-Foreclosure Leads: Phone + Door Knocking combination. These homeowners face sensitive financial situations and may not respond to impersonal mail or social media ads. About 15% of pre-foreclosure leads will relist per year (according to REDX data).
Why Multi-Channel Prospecting Beats Single-Channel Focus
The fishing metaphor holds true: more lines in the water means more opportunities to connect with motivated sellers. But the modern insight goes deeper than simple volume.
Multi-channel prospecting works because it meets prospects where they’re most receptive rather than forcing them to engage on your preferred channel. Some homeowners answer every call. Others ignore calls but read every postcard. Still others research agents on social media before engaging anywhere else.
When you diversify your prospecting channels, you’re not diluting your effectiveness across multiple methods. You’re multiplying your opportunities by being present wherever prospects choose to engage.
Joe Rosen chooses to “work for his leads” using REDX instead of buying expensive portal leads: “For $50-100 per month I receive more leads than I can call. My business manages $26 million in volume, 80 transactions, and gets 40% of its business from REDX prospecting.”
The math is simple: 43% of expired listings convert when you call them consistently (REDX internal data). Portal leads from Zillow convert at roughly 1% annually. Would you rather work three channels with 43% conversion potential, or rely on single-channel strategies with 1% conversion?
Top performers answered that question years ago. They’re running multi-channel systems while their competition debates which single channel to master. Start with phone calls today, add mail next week, and build your complete multi-channel prospecting engine over the next 90 days.
Ready to implement multi-channel prospecting without juggling multiple tools? REDX provides phone, mail, social media, and lead management in one platform designed specifically for real estate agents who prospect consistently. Try it out yourself today!
