How Long Does It Take to Get Results with REDX? A Realistic Timeline by Lead Type

Co-authored by the REDX Publishing Team and:

Christopher Lynch

Chris Lynch, also known as the Unplugged Agent, is a real estate agent and team leader in Providence County, RI. He specializes in creating content to help new and existing agents grow their business.

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Key Takeaways

• Expired listings offer the fastest path to results (listings possible within 30-60 days)
• FSBOs require patience and follow-up systems (60-90 days for first conversion)
• GeoLeads and circle prospecting are long-term database builders (90-120+ days minimum)
• Most agents fail by choosing long-term leads expecting short-term results and quitting after 2-3 weeks
• Success starts with conversations, not listings (calls → conversations → follow-ups → appointments → closings)

How long does it take to get results with REDX? If you sign up for REDX, will you get a listing this week?

It’s definitely possible and some agents have done it, but probably not. And I hate to break that to you, but that’s the hard truth. How quickly you see results depends entirely on the lead source you choose.

Here’s the thing: most agents don’t fail with prospecting and REDX because it doesn’t work. REDX has helped literally thousands of agents get millions of listings. So why do agents fail when they use REDX?

They fail because they have the wrong expectations for the wrong lead type. They choose long-term leads expecting short-term results, then quit after 2-3 weeks and blame prospecting instead of their strategy.

Spring market is here, and if you want to fill your pipeline with listings as fast as possible, you need to understand which REDX lead types convert quickly and which ones are database builders for the future. So let’s go through all the different lead types and talk about the actual reality of those lead types, how long they take to see results, and when you can expect to get listings if you do everything right.

Now, if you do everything wrong, you still might not get any results. That’s just the reality. But I’m going to give you some realistic expectations so you can pick the right lead source for you and the timelines you want to hit your goals on.

What’s the Fastest Path to Results? (Spoiler: It’s Expired Listings)

Let’s start with the fastest path to results because that’s what most of you want. You want business now. You want listings in your pipeline. And the best way to do that is with expired leads and old expired leads.

The Difference Between Fresh and Old Expired Leads

Now, these are two separate things and they require two different approaches. Fresh expired listings are the ones you need to watch out for every single day. You should wake up, log into REDX, and look for those new expires coming into your system. Those should be called immediately, right away. Get the connection, figure out what the problem was, and try to build that rapport so you can get in the door, fix the problem, and get the listing.

Why Old Expired Leads Might Be Better than Fresh Expired Leads

But here’s the second playbook, and sometimes this playbook works even better: old expired listings. One thing I really love about REDX is you can go way back and figure out who expired one, two, even three years ago. A lot of times when they first expire, they shut down and no longer want to deal with it. But if you go three to six months back, you can talk to some people that maybe put it on hold for a little bit, but now they have interest all of a sudden, especially going into spring market. This can be a total game changer.

Here’s why this lead source works so well and why it can be so fast: the seller already tried to sell and failed. The motivation can be high. According to REDX data, about 43% of expired listings will relist within 90 days, and 65% will relist within 2 years.

You can book appointments within days or weeks if you get good at scripts. However, it’s still competitive and does require skill. Now, while that is a challenge and it’s something you’re going to have to overcome and really put the work in to do, it’s also a benefit. You got to think about it: 80% of your competition is sleeping. And that’s the truth.

There are tons of real estate agents and the truth is the market’s saturated. But with that being said, the majority of the competition is asleep at the wheel. They’re not even real competition. So you’re just competing against the top 20%. And that’s something you need to realize.

The Expired Conversation Timeline

If you really put the work in and you stick to a steady prospecting schedule:

Within 1 week: You’re going to start having real conversations as long as we can get you enough data and enough conversations to be had with these expired listings.

Appointments in 2-4 weeks: If you’re doing everything right and building a pipeline, you should be able to get face to face and at least have one to two appointments within a couple weeks, especially if you have a good volume of expired listings in your current market.

Listing time (30-60 days): If you can find somebody motivated that just really needs to sell, but they need a solution and need someone to come up with a pricing strategy and maybe market their home better, you can get a listing within the next 30 to 60 days, sometimes even faster.

If you want my full expired listings script, visit unplugged agent here to download.

For Sale By Owners: The Lead Source That Requires Thick Skin

Let’s talk about for sale by owners. FSBOs can convert very fast, but only if you follow up. Some of these people want to sell now and others are just testing the market. The real skill is figuring out who is who and coming up with a good follow-up system that keeps you locked in and keeps you on top of all these leads and different prospects.

The Lead that Rewards Great Follow Up

The reality is many think they don’t need an agent. But the good news is with the market becoming a little bit more saturated with listings and inventory rising up, these for sale by owners are realizing that they need agents more and more. According to REDX data, 38% of FSBO leads will list their home with an agent, and 88% of FSBOs use a real estate agent in some capacity.

Now, fair warning: this lead source does require patience and practice. It can be frustrating to be told that you’re not valued or valuable as an agent, and that’s really what you’re going to hear most days from these for sale by owners.

The good news is though, eventually a lot of these for sale by owners do decide it’s valuable to work with agents, but you’re going to get beat down every day and you’re going to have to have some pretty thick skin to go through that.

With that being said, it could be a very profitable lead source if you put a system in place to help you organize this and really dial in the process that you use to have these conversations and work these leads down the pipeline. Because the reality is, some are going to sell on their own, some are not. Some are going to work with an agent. And if they do decide to work with an agent, you want that agent to be you.

Realistic Timeline for FSBOs

1 week: You’ll have real conversations.

4-6 weeks for appointments: The reality is these for sale by owners can be a bit stubborn at first, and it’s going to take some time before they realize that they don’t want to go through this process alone and sell their house on their own. This can take two to four weeks of real time and real connection. And this is the time that you want to use to build that connection.

60-90 days to actual deals: I would say this is a little bit longer than expireds because you’re going to have to overcome a real objection and that is the mindset of these sellers. Their mindset really needs to be changed with time.

Here’s the critical thing: the last thing you want to do is contact a for sale by owner on the 20th or 25th day mark and start having that dialogue because chances are there’s already an agent that started on day one.

And if they do decide to list, they’re going to go with that agent because they’ve been along for the ride since the beginning.

GeoLeads and Circle Prospecting: This Is Where Agents Really Make Mistakes

Now this is where a lot of agents really mess up. The cold data, geo lead, circle prospecting, pre-foreclosure leads… these leads are a long game. And that’s the reality, but they’re a very profitable long game if you get it right.

The reality is not everyone is ready now. And the fact is 99% of people that you call from these lead sources are probably not going to be ready right now. The mindset behind this lead source is just planting seeds and building a database.

This is tomorrow’s income. This is actually probably next year’s income if you do everything right.

Why You NEED Follow Up With Circle Prospecting

Follow-up matters more than scripts with this lead source. You just don’t want to open conversations, have really good connection, and then forget about them because then you’re just wasting your time with this lead source. Having a good CRM and good follow-up systems is the most important thing because if you let these leads fall through the cracks, then you’re really just not going to get anywhere.

It’s going to feel like you’re spinning your wheels. And then you’re going to look back and say, “Hey, prospecting doesn’t work. This is a waste of my time,” and eventually you’re just going to quit and do something else that probably isn’t going to work as well or at least have the upside potential that having real conversations with sellers has.

The reality is all the top agents in your market probably prospect and grow their business this way, or they did it for many years before they built a giant book of business and then eventually they just worked on referral. But it takes a lot of years to get to that point. According to REDX data, about 15% of pre-foreclosure leads will relist per year. Compare that to expired listings where 43% relist within 90 days, and you can see the difference.

Timeline for GeoLeads and Circle Prospecting

1-2 weeks: Conversations will happen. You’re going to catch people. They’re going to talk to you. It’s going to be good, especially if you have a good script.

90-120 days for actual appointments: Sometimes even more. I would say if you’re going to do this, I would layer it in with what you’re already doing as a supplement and then use it to build your database. But you don’t want to use this lead source as a way to get now business.

About a year for closings: If you do things right. Sometimes it can take more than that. So I just want to be realistic and tell you the reality of this kind of lead source.

One of the best things you can do is use these lead sources as supplemental add-ons. And the best thing about them is they’re low competition. Most people are not calling these leads. They’re just kind of sitting there. The way I would use this is when you get your expired listings and your for sale by owners and you actually list those properties, do circle prospecting around them with just listed and just sold.

It’s a great way to layer on this, build your database, and then also show your sellers that you’re actually working and calling and doing all the activities to actually sell their house. So it’s a win-win. You’re getting two things done at once, and it’s massive leverage.

Here’s Why Most Agents Mess This Up

They choose long-term leads and expect short-term results. Then they quit after 2 or 3 weeks and then blame prospecting instead of the strategy.

The actual results don’t start with listings. They start with real life conversations. It starts with calls that turn into conversations. Those conversations turn into follow-ups. That’s where your CRM comes in place. Building a good CRM system. Those follow-ups turn into appointments. Those appointments turn into eventual closings and income.

Consistency will beat talent every single time.

How to Get FAST Results with REDX

If you want fast closings, start with expired listings, old expired listings, and for sale by owners. If you want to build a future pipeline that’s a lot bigger, then start looking into more of the long-term leads to layer on top of those.

For decades, agents have used REDX to build their real estate business. To see agents successfully using REDX every day, check out REDX case studies.

Prospecting will always reward agents that stay around long enough to get their pipeline to mature. So if you’re prospecting already and you feel like it’s not working, it might not be the system. It might be the leads that you’re focusing on or a mix of both. It might be the lead mix or your timeline.

The average real estate agent has a sphere of influence that converts to a listing at a rate of about 3-5%. So if you have a database of 100 people, only 5 of them will list their home this year (maximum). And there’s no guarantee they will list with you.

But if you work expireds, FSBOs, and pre-foreclosures, you have a 3-15x higher chance of getting the listing than you do with your sphere of influence alone.

On average, REDX agents take 3x more listings than the average real estate agent. One real estate agent, Mark Martin from Austin, has been using REDX since 2004 and has earned more than $3.0 million in GCI, which is mostly attributable to the listings he takes every year from prospecting expireds. Typically, he lists between 50-75 expireds a year.

What Your Week Should Look Like

Here’s what I recommend: Focus on expired listings Monday through Wednesday. These are your fastest path to appointments and listings. Then Thursday and Friday, work your FSBOs and layer in some circle prospecting around your current listings.

Use your CRM to manage all the follow-ups. Set reminders for 30, 60, and 90-day check-ins with everyone who wasn’t ready immediately. This is where those GeoLeads turn into future listings down the road.

Stick With It

If you commit to this, prospecting is one of the most predictable ways to build listing inventory. You just have to stay around long enough for your pipeline to mature.

If you’re ready to get started with REDX and want to see which lead types make sense for your timeline, check out REDX’s pricing options here. You can combine expired listings for immediate opportunities, FSBOs for 60-90 day pipeline, and GeoLeads for long-term database building.

The question isn’t whether prospecting works (it does). The question is: are you willing to stick with it long enough to let your pipeline mature?