Skip to content Have you ever wondered how some agents seem to know how to convert FSBO leads better than others? Well we did too. That’s why during the REDX Power Week (a training dedicated to teaching agents how to prospect), we worked with FSBO expert Emily Peckaham to break down every step of the FSBO conversation.
In this training, you’ll learn the FSBO opportunity that most agents miss, proven scripts, and follow up systems that work to bring in listings.
This training is one of 5 trainings recorded during REDX power week. For the rest of the trainings, check out our free selection of courses and materials in REDX University.
The FSBO Opportunity Most Agents Miss
For Sale By Owners represent one of the fastest paths to listings in real estate. Consider these compelling facts:
- 80% of FSBOs list with an agent within the first 3 weeks
- FSBO homes sell for 15% less than agent-listed properties
- FSBOs attract less than 10% of buyers in the marketplace
- They’re one of the quickest ways to generate immediate business
Yet most agents are too intimidated to pick up the phone. That changes today.
What You’ll Learn in This 60-Minute Masterclass
The Proven FSBO Conversion Script
Emily shares her word-for-word script that consistently converts FSBOs into appointments. This isn’t theory – it’s the exact conversation flow she’s refined over thousands of calls. You’ll discover:
- The “Lucky Number 10” opening that breaks the ice
- How to uncover motivation with strategic questions
- The “Net More Money” value proposition that gets appointments
- Exactly when to ask for the appointment (timing is everything!)
Mastering FSBO Objections
Learn how to confidently handle the top objections every FSBO gives:
“Just bring me a buyer”
- The reframe that shifts their thinking
- How to pivot to a listing appointment
“I have a friend in the business”
- The professional response that keeps doors open
- Why being #2 often leads to getting the listing
“I want to wait and see”
- Creating urgency without being pushy
- Statistics that motivate immediate action
The Follow-Up System That Wins Listings
Success with FSBOs isn’t just about the first call – it’s about consistent, value-driven follow-up. Emily reveals:
- Her 7-touch conversion system
- Video scripts that build trust (including examples)
- The optimal follow-up schedule for motivated sellers
- 25% of Emily’s FSBO listings came from follow-up, not first contact
Real-World Role Play Demonstration
Watch Emily handle a challenging FSBO call in real-time, demonstrating:
- Natural conversation flow
- Objection handling in action
- Building rapport while maintaining professionalism
- Securing the appointment despite resistance
Who Is Emily Peckham?
Emily Peckham started her real estate career in August 2018 at age 23, brand new to Nashville with zero connections. Within her first week, she listed her first FSBO. Her track record speaks for itself:
- Year 1: 36 homes sold (30 FSBOs)
- Year 2: 104 homes sold (50 FSBOs)
- Career Total: 160+ FSBOs listed and sold
- Built a portfolio of 8 investment properties from FSBO success
- Now teaches agents nationwide her proven system
What Makes This Training Different?
It’s Practical, Not Theoretical
This isn’t another generic sales training. Emily shares:
- Exact scripts she uses daily
- Real examples from actual FSBO conversations
- Common mistakes to avoid
- Time-saving tools and technology tips
Designed for Immediate Implementation
You can literally start using these techniques immediately after watching. Past attendees report:
- Setting FSBO appointments the same day
- Increased confidence in prospecting calls
- Higher conversion rates on follow-up
- More listings from previously “dead” leads
Take Your FSBO Prospecting to the Next Level
Ready for More Advanced Training?
This training is just the beginning. When you join REDX University, you get access to trainings, roleplays, scripts, and more!
Watch the free training now, then join REDX University to access the complete system and transform your real estate business.
