Back to Basics: Prospecting, Follow-Up & Consistent Closings

Former chiropractor turned top-producing real estate professional, Christina Palermo shares how mastering the fundamentals, not chasing shiny objects, has fueled her consistent success in the Scottsdale and Phoenix Metro markets. After beginning her real estate career in 2012 with multifamily sales and transitioning into residential, Christina built a powerful solo business driven by disciplined lead generation, database management, and relentless follow-up.

In this pre-recorded episode, Christina breaks down the daily habits, systems, and mindset shifts that help her stay productive even when motivation dips. From circle prospecting and open house strategy to working expired listings and farming, she explains how simple, repeatable actions create predictable income year after year. If you’re looking to eliminate inconsistency and build a business that works in any market, this conversation delivers a practical, back-to-basics roadmap.

Here’s what you will discover in this episode…

• Why the fundamentals still outperform new trends in today’s market
• How Christina structures her daily prospecting for maximum consistency
• The open house and geo-lead strategy that creates additional opportunities
• What most agents get wrong about lead follow-up
• How to manage call reluctance and build real prospecting momentum
• Why improving your own systems beats constantly adopting new ones

JUMP TO THESE TOPICS

00:00 – 🎙️ Introduction & Christina’s Career Transition
01:42 – 🧠 From Healthcare to Real Estate Success
04:15 – 📞 Circle Prospecting That Actually Converts
08:37 – 🏡 Open House Strategy & Geo-Lead Invitations
13:10 – 🔁 Working Expireds & Farming for Consistency
18:55 – 🗂️ Database-Driven Daily Call System
24:20 – ⚙️ Buyer & Seller Systems That Create Clarity
30:05 – 🚧 Overcoming Call Reluctance & Staying Disciplined
36:40 – 📈 Building Predictable, Year-Over-Year Growth
41:55 – 🔮 What Agents Must Focus on Next

REACH CHRISTINA:

⚡️ Facebook: https://www.facebook.com/groups/338535896636645/user/1550668253

RESOURCES:

⚡️ REDX Prospecting Platform: https://www.redx.com/
⚡️ Geoleads: https://www.redx.com/products/geolead