From Hospital Hallways to $14M in Sales: How Expired Listing Leads Built My Career

Working Too Hard for Too Little

Ten years ago, I got my real estate license. I worked full-time at Delta Airlines. I had two kids under two years old. I had no one to sell houses to.

I put my kids in the backseat with iPads and juice. I took them to every appointment. Sometimes I showed houses with a baby on my hip.

I tried social media. I tried mailers. I tried open houses. Nothing worked well. Social media was too unpredictable. Mailers took forever. Open houses were scary with my kids. After a bad situation at an old, broken-down house, I knew I needed a change.

Finding REDX

One day at the office, I heard a phone ringing in another agent’s room. She was one of the top agents. When I walked in, she waved me away. She was on the phone prospecting.

After our team meeting, I asked her what she used. She told me: REDX.

I’d tried other systems – LandVoice, Vulcan – but they had bad data, outdated information, and clunky interfaces.

With REDX, the setup was really easy. By day two of purchasing, I was dialing. The threshold to get started is just really low.

Taking Control of My Business

REDX changed everything. I could finally plan my day. I could plan my sales. I knew how many calls I needed to make each day.

“It feels like you have a real life by design. You’re working towards what you’re planning. You’re not freestyling it.”

This became really important in 2022. My youngest daughter was born with special needs. She needed to stay in the hospital a lot. She needed therapy all the time. But I could use REDX anywhere – at the hospital, on vacation, or at home in my pajamas.

That year, I sold $7 million in real estate. The next year, almost $10 million. This year, over $14 million.

I call new expired leads at 8:00 AM. I’m the first agent to call them. I call the same leads three times a day. Then my assistants follow up on older leads. I also mail letters to new leads. In the first week, I spent $8 on mailers and got a $1.2 million listing.

The Price of Not Taking Action

Some agents worry about what REDX costs. I think that’s funny. “The cost is almost laughable… It is 99.99% impossible to log into REDX and have 20 real estate conversations every day and not get a listing or an appointment within that first 30-day contract period.“

“When I’m calling expireds, they already showed some kind of interest. That’s why I don’t even call it cold calling.”

What Money and Time Really Mean

REDX gave me more than just money. It gave me freedom.

I’ll stay home when I want to. I’ll work when I want to work. You have options when you have money. I have been poor. I lived out of a car. I’ve been in the projects. When you have that life, you appreciate this life so much more.

The best part? Time. There’s nothing more valuable than time. And you’ll get all of that back because now I control the time. I control the listing. I control the marketing.