What Are REDX Market Insights?

What if you had detailed market analysis for every lead you called? What if every time you gave a listing presentation, you could have easy access to local market data with the average list price, Days on Market, and details on whether the market is a Buyers or Sellers Market?

With REDX Market Insights, that’s what you get.

What Are REDX Market Insights?

REDX Market Insights (previously REDX PLUS) are data points included with REDX leads that give you essential data you need to have detailed pricing conversations with homeowners.

Market Insights include:

• Real-time market trend analysis for specific neighborhoods
• Median list prices and home value data
• Market Action Index showing buyer vs seller market conditions
• Days on market statistics
• Price trend data with increases and decreases
• Homeowner financial insights and property details

This is what they look like:

The History: What REDX PLUS Insights Were

From 2016 to 2023, REDX PLUS Insights were a premium add-on feature. Agents paid $59.99 for basic leads with contact information and property details. If you wanted the advanced market data layer (the median home prices, market trends, and neighborhood intelligence) you paid as high as $129.99 for PLUS-branded leads.

These insights transformed basic contact information into powerful market intelligence. Instead of just knowing who to call, you knew what to say when they answered.

What Changed: What happened to REDX “PLUS” Leads?

In 2024, REDX made a major decision. Instead of charging extra for premium market data, we included it with every lead where data is available… at no additional cost.

Here’s what happened:

• We stopped creating “basic” and “PLUS” versions of leads
• All premium market intelligence became standard
• The price stayed at just $60 per month per lead type
• Existing customer accounts got upgraded with increased data lookups

Why This Is a Game-Changer for Real Estate Agents

Here’s what most agents don’t realize: No other lead provider does this.

REDX includes premium market intelligence with every lead type we offer – Expired Listings, For Sale By Owners, Pre-Foreclosures, GeoLeads, and more. All at $60 per month per lead type or $199 for all 5.

How REDX Market Intelligence Helps Agents Close More Deals

The power of REDX market intelligence lies in removing the credibility gap that kills most opportunities. Here’s exactly how these insights help you close more deals:

Instant Market Authority During Lead Calls

Instead of spending hours looking up MLS data, building spreadsheets, and researching neighborhood trends, you have complete market information while you’re talking to leads.

When a homeowner asks about market conditions, home values, or timing, you provide data-backed answers immediately.

Example: A FSBO asks if now is a good time to sell. You instantly pull up their neighborhood’s Market Action Index showing a “Slight Sellers Advantage” at 37. You explain what that means in simple terms. The homeowner understands. Your credibility jumps.

Setting Realistic Expectations That Keep Deals Alive

Here’s where REDX market data becomes truly powerful. A homeowner lists their property. By day 30, they’re frustrated and want to drop the price.

You pull up real-time market data: “The average days on market is 89 right now in your zip code. We’re actually ahead of schedule. Let’s give it more time before we make changes.”

That’s not opinion, it’s data. And data wins arguments that emotions start.

Converting Social Media Followers Into Clients

Smart agents use REDX market intelligence as their social media strategy. While competitors post generic content, you share:

• Neighborhood-specific Market Action Index updates
• Local days-on-market data with context
• Median price trends for specific zip codes
• Market intelligence your competition cannot match

Example post: “MARKET UPDATE: Homes in 85282 are selling in 67 days on average… that’s 22 days faster than last quarter. Seller’s market conditions are strengthening. DM me if you’re thinking about listing.”

Frequently Asked Questions about REDX Data

Do I have to pay extra for market intelligence with REDX leads?

No. REDX includes premium market intelligence with every lead type at no additional cost. From 2016-2023, this data was a premium add-on costing $129.99/month. Now it’s included with your $60/month subscription. No upgrades needed. No hidden fees.

Which REDX lead types include market intelligence?

All of them. You get comprehensive market data with:

• Expired Listings
• For Sale By Owners (FSBOs)
• For Rent By Owners (FRBOs)
• Pre-Foreclosures
• GeoLeads (Circle Prospecting)

Where data is available for a specific property or neighborhood, you’ll have instant access.

What if I’m in a rural area? Will market data be available?

Market intelligence availability depends on data sources for specific locations. Most areas have robust market data, but some rural or remote locations may have limited information.

How often does the market data update?

REDX market intelligence updates continuously as new information becomes available. You’re seeing current median prices, days on market, and market trends.

Is this the same data I’d get from my MLS?

REDX market intelligence goes beyond basic MLS data. While MLS shows sold comparables, REDX provides:

• Real-time Market Action Index (buyer vs seller advantage)
• Median list prices and price trends
• Days on market averages with context
• Price increase/decrease percentages
• Neighborhood-specific market intelligence

It’s designed specifically for lead conversations, not just property valuation.

Can I use this data in my marketing materials?

Yes. Smart agents use REDX market intelligence for social media content, email marketing, and neighborhood farming campaigns. You can share Market Action Index updates, days-on-market trends, and median price data to demonstrate your market expertise. Just don’t share individual homeowner information or private property details.

How is this different from what Zillow or Redfin provides?

REDX gives you market intelligence formatted for agent-to-homeowner conversations. Zillow provides consumer-facing estimates. REDX provides agent-facing market data that helps you:

• Answer pricing questions with credibility
• Set realistic timeline expectations
• Justify your listing strategy with data
• Build trust through transparency

It’s designed for what you need during appointments and prospecting calls.

Do other lead companies include this kind of data?

No. This is what makes REDX different. Most lead providers either:

• Only sell contact information with no market context
• Limit market intelligence to their most expensive plans
• Provide data for some lead types but not others

REDX includes comprehensive market intelligence across all lead types for just $60/month per lead type.

What happens if a homeowner asks about data I don’t see in REDX?

REDX provides the most relevant market intelligence for lead conversations, but if you need additional information (like specific comparable sales), you can always supplement with your MLS access.

Can I get REDX market intelligence without buying leads?

Market intelligence is included with REDX lead subscriptions. It’s not sold separately because it’s designed to work with REDX leads.

How do I start using REDX market intelligence?

Simply subscribe to any REDX lead type at $60/month (or get all five types for $199/month). Market intelligence is automatically included where available. No setup required. No additional features to activate. You’ll see the data when you access your leads.

Signup today to see the difference yourself