As a real estate agent, your time is invaluable. So the less time you spend on tedious, mundane tasks means more time spent on dollar-productive activities. This is why leveraging time-saving real estate tools is crucial to generating more leads in 2023.
In this article, you’ll discover 9 proven real estate tools that you can leverage to boost your efficiency, maximize your time, and generate more leads in 2023 than ever before.
9 Real Estate Tools to Generate More Leads in 2023
A powerful CRM is the best real estate tool to help your business run smarter—not harder. It will help you organize your contacts, nurture your database, and keep your pipeline packed with leads for consistent business.
But a CRM should work FOR you… not against you. Oftentimes, agents choose complicated CRMs that lead to excessive busy work rather than effective lead generation. This can cause agents to give up and not use one at all.
A clean platform like Crmgrow makes it easy to stay organized while you nurture your database and strengthen your marketing funnels. With simple ways to manage contacts, build marketing automations, and fuel your pipeline, a robust CRM is the #1 tool to help your business – not hinder it.
2. Email Automation
Another powerful lead gen tool for real estate agents is automated email marketing. It’s one of the best ways to nurture and convert more opportunities without the hassle of manually creating and sending every email. With the right automations in place, you can easily drop leads into relevant automated email campaigns, allowing you to focus on other money-making activities.
Many CRMs offer built-in email automation tools. But if you’re looking for a free, easy way to get started, something like MailChimp is a great option.
No matter which platform you use, remember: consistency is key. In addition to automated nurture campaigns, you should send out weekly email updates and newsletters with current listings, market trends, and other relevant real estate updates to stay top of mind.
3. Market Statistics
Staying up to date on market statistics is an essential part of your job as a real estate agent. You should always be equipped with the most up-to-date information to provide the best advice to your clients. However, it can take a lot of time to constantly research and analyze market trends and reports.
This is where market statistic tools like Altos Research (included in all REDX PLUS subscriptions) come in handy. With an abundance of data including median list prices, average days on market, inventory trends, and much more, it’s easy to position yourself as the market expert in your area!
Tools like this provide relevant, timely information within seconds so you can spend more time having conversations about the market and less time doing tedious research.
4. Circle Prospecting Leads
An ever-growing database is essential to maintaining a steady flow of business throughout your career. Power coach Ricky Carruth says that every agent should, “Make five new friends every day” to strengthen their database. This ensures a database filled with people to nurture who will eventually transact with you.
One of the best real estate tools you can use to build your database and fill your CRM is GeoLeads™. At the drop of a pin, you can get contact information for thousands of homeowners in your area.
So whether you’re calling about a property you’ve just listed or just sold, inviting people to an open house, or just looking for more email addresses, a tool like GeoLeads makes filling your pipeline significantly easier.
5. Power Dialer
As a real estate agent, the amount of money you make is directly correlated with how many conversations you have. So whether you’re calling motivated leads like Expireds and FSBOs, growing your database with GeoLeads, or following up with your sphere of influence, picking up the phone is the best way to get more listings.
A Power Dialer is one prospecting tool that can help double your conversations and contacts. In fact, agents who use a dialer are considered twice as likely to earn $80,000/yr (or more) compared to agents who don’t. And even though cold calling can be intimidating, a dialer is the perfect tool to streamline your call sessions and help you make more money in less time.
Quality dialers typically offer single-line or multi-line functionality, allow you to drop voicemails, record your calls, and more. Double your chance of success and invest in a dialer to generate more leads this year!
6. Direct Mail
It takes as many as eight touches for a homeowner to decide if they’re going to hire you as their agent. So diversifying your touch points is vital for staying top of mind.
One of the best real estate tools you can use to stay in constant contact with your target market is direct mail. Mailers help you build local credibility and find new leads without cold calling.
Whether you use REDX’s Mail Merge tool inside of Vortex, or you find a service like ProspectPLUS, adding mailers to your toolbelt is an affordable and simple way for you to stay top of mind with your contacts in a lot less time.
7. Ad Builder
Imagine if an Expired listing saw you on their social media feed the day before you called them. They’d enter the conversation with a sense of familiarity and trust, making your prospecting calls easier and more effective. Using a tool like Ad Builder can help you do just that.
Ad Builder is a social media tool that simplifies the ad creation process and helps you send targeted ads to your favorite leads and contacts from right inside Vortex. Plus, Ad Builder automatically updates your custom audiences with the newest leads on the market so you don’t need to manually re-upload lists.
Try using Ad Builder to boost your social media strategy and multiply your chances of closing more listings.
8. Video Marketing
It’s a lot easier to earn trust from a potential client if they can see your face and hear your voice. This is why top producing agents like to add video to all of their marketing and lead gen content.
Whether it’s through social media, email, or door-knocking, talking directly to homeowners in an authentic video can help you generate a lot more business.
Certain CRMs and tools like BombBomb allow you to seamlessly add video to all of your email marketing. This way, when you get off the phone with a lead, you can email them a personalized video message to build rapport. These tools make it super easy to add a personal touch to all of your interactions and marketing automations.
9. Brand Builder
If you want to take your social media content to the next level without spending massive amounts of time and money, this next tool is for you.
REDX Brand Builder is a “done-with-you” social media tool that helps you create and share professional organic content with your audiences.
All you do is submit a raw video about a topic from a prompt, and REDX does the rest. You’ll receive 4-8 professionally edited posts to share on social media. No need for complicated recording equipment or expensive editing software. You get all of the benefits of building your reputation on social media without the stress of producing content yourself.
Choose the Best Real Estate Tools for Your Business!
All the best lead generation strategies require the right tools. No matter what your strategy looks like, any of these nine tools will help you generate more leads and close more deals. Try implementing some (or all) of these tools in your business for a greater return on investment as you take more listings in 2023.
REDX is an all-in-one lead data and prospecting platform that helps agents connect with qualified buyers and sellers. The platform includes seller leads, a dialer with up to three lines, social media tools, and a lead management system that simplifies first contact and follow up.
Click here to watch a demo, or call (800) 731-7339 ext. 1 to learn more about Expireds, FSBOs, GeoLeads, FRBOs, Pre Foreclosures, our Power Dialer and Social Media Tools for paid ads and content creation.
REDX maintains the position that all agents should be compliant with state and federal telecom laws – learn more here.