Real Estate YouTube: This Military Inspired Strategy Gets 60+ Listings Per Year

Shane Burgman sells 60 homes per year. Average sales price: $605,000. His listings sell at 97% of original list price.

That’s $36-42 million in annual sales volume from a 4-person team in Florida.

His secret weapon is a YouTube channel about local restaurants, construction updates, and community news.

His YouTube marketing strategy for real estate agents generates more listing leads than most agents get from their entire sphere of influence. Sub-5 minute videos. No fancy equipment. Zero introduction fluff.

Here’s what that looks like in practice.

Most real estate agents try YouTube video marketing for a couple weeks, get frustrated, and quit.

Shane has been posting consistently for years using military discipline he learned from 10 years in that navy that turns amateur real estate videos into professional lead generation machines.

If you missed our podcast with Shane Burgman, watch that down below. Shane shared his whole background and why he considers YouTube to be essential to his lead generation strategy.

And his results results speak for themselves: 60-70 home sales annually with YouTube as his strongest secondary lead source after geographic farming.

Bet lets get into it. How can you use Shane’s militarily inspired strategy to get more real estate listings this year from Youtube?

Why Most Real Estate YouTube Channels Fail to Generate Leads

Walk through most real estate agent YouTube channels. “5 Tips for First-Time Homebuyers.” “How to Stage Your Home.” “Real Estate Market Update March 2025.” Generic real estate video content that every agent creates.

Shane learned in submarine operations: intelligence gathering focuses on what the target actually needs, not what you think they should want.

They Create Real Estate Content for Other Agents

His real estate YouTube strategy serves one audience: people interested in Viera, Florida. Current residents who want area updates. Potential residents researching the market. Property investors evaluating opportunities.

Every video answers questions his target market actually searches for. New restaurant openings. Construction updates. Community development news. Local content that residents bookmark and share with friends.

They Give Up Before Video Marketing Systems Take Effect

Military operations require sustained execution over time. Shane has posted real estate YouTube content consistently while other agents started channels, posted sporadically for a few months, and abandoned their video marketing strategy.

His content calendar runs like a military operation. New construction updates monthly. Restaurant openings within 48 hours of announcement. Community event coverage scheduled around local calendars.

This consistency creates the compounding effect that most real estate agents never experience with YouTube marketing. His first videos got dozens of views. Current videos regularly hit thousands because the algorithm recognizes his channel as the local real estate authority.

They Worry About Numbers that Don’t Bring Them Money

Many real estate agents think the key to growing their business on social media is going viral. It’s not.

The reason to build YouTube as a prospecting channel is to get in front of the right people. Your local market is not everyone. To be seen as the local market expert, you actually need to focus on your local market.

That’s what Shane does better than any other agent in his market. He focuses on the things his neighbors care about. In one video he describes multi-use pathways, and in another he shares where to find authentic tacos.

Military Framework for Real Estate YouTube Success

Shane posts real estate videos whether he feels like it or not. Navy submarine schedules don’t care about your mood. Neither do YouTube algorithms for real estate content.

Discipline: Publishing Real Estate Videos Without Motivation

Most agents create videos when inspiration strikes. Shane creates videos when his content calendar says to create videos.

The difference between professional real estate YouTube marketing and amateur content shows in consistency during unmotivated periods.

His video creation process follows the same routine every time.

• Keywords Everywhere research for local real estate terms.
• Location scouting.
• Single-take recording.
• Same editing style. Upload with SEO-optimized title and description.

Watch here to learn his SEO tactics that help his videos find the best audience:

This systematized approach removes decision fatigue from real estate video marketing. No wondering what to create next. No artistic perfectionism that prevents publishing. Just professional content creation that serves his local market consistently.

Intelligence Gathering: Know Your Real Estate Market’s Questions

Submarine operations depend on accurate intelligence. Shane learned to treat his YouTube content for real estate the same way.

He monitors Facebook neighborhood groups. Tracks construction permits. Follows city council meetings for local real estate developments.

When a new business gets approved, Shane already has the real estate video planned.

When construction starts, he documents the progress for potential home buyers. When grand opening happens, he’s the first to cover it because he’s been tracking the development from day one.

This intelligence gathering creates real estate video content that feels timely and relevant. Local residents discover news about their area through Shane’s channel. The perception of being first with local real estate information builds his authority as the neighborhood expert.

Strategic Communication: Real Estate Videos That Convert

Military communication stays concise and actionable.

Shane’s real estate videos average under five minutes while other agents create 15-20 minute content that potential clients never finish watching.

His real estate YouTube video structure never changes:

• Quick hook (what’s happening in the local market)
• Location context (where it matters for home values)
• Relevant details (why potential buyers and sellers care)
• Call to action (contact information for real estate services)

No lengthy introductions about who he is or how long he’s been in real estate business. Viewers who want to hire him already understand he knows the local market better than anyone else. The content proves his real estate expertise without verbal claims.

Mission Execution: Multi-Channel Real Estate Marketing

Shane promotes new YouTube videos through his email database and Facebook neighborhood groups. Same content, different distribution channels. Military operations use redundant communication systems for critical information.

This is where REDX GeoLeads amplifies the YouTube strategy for real estate agents. Instead of relying only on organic discovery, agents can use GeoLeads to identify every homeowner in their target area and send postcards announcing new video content.

Imagine homeowners receiving a postcard: “New Video: Construction Update on Main Street Project” with a QR code linking to your latest YouTube content. The physical mailer drives traffic to digital content, creating multiple touchpoints with the same real estate marketing message.

Learn more about REDX Postcards here: https://www.redx.com/products/vortex/#postcards

How Real Estate YouTube Marketing Generates Listings

Shane’s YouTube leads for real estate come through email inquiries that reference specific videos. “We saw your video about the new Whole Foods and have questions about homes in that area.”

Direct connection between content and business opportunity.

Video Content That Converts Viewers to Real Estate Clients

His real estate content calendar aligns with seasonal buying patterns. Spring construction updates when buyers start looking. Fall restaurant openings when families consider relocating. December year-end community wrap-ups when people make New Year resolutions about moving.

The key difference: Shane creates content about what’s happening in his local real estate market, not what’s happening in real estate generally. Potential clients care more about the new Target location than interest rate predictions.

Amplifying YouTube with REDX Real Estate Marketing Tools

If you’re thinking ‘I’ve already tried this and it just doesn’t work’, it might be because you haven’t been promoting your content the right way.

Here are a few ways you can use REDX’s marketing tools to get your videos in front of the right homeowners.

For example you can use GeoLeads to identify homeowners in areas featured in your videos. Send Just Listed postcards highlighting recent videos about neighborhood developments.

Create Ad Builder campaigns targeting the same geographic areas covered in your YouTube content.

Homeowners see your video about new school construction, then see your Facebook ad promoting your real estate services in that school district.

The compound effect creates local real estate market dominance. Multiple touchpoints reinforcing your expertise in specific areas.

Physical mail, digital content, and social media ads all delivering consistent messaging about your local market knowledge.

Scaling the Real Estate YouTube System

Shane delegates video editing to maintain publishing consistency for his real estate marketing. He focuses on content creation and client relationships while his editor handles technical production tasks.

If you’re looking to outsource your video editing like Shane, consider checking out Brand Builder, it’s like having a dedicated social media team in your front pocket.

How to Start Real Estate YouTube Marketing That Works

Most real estate agents create YouTube content for an audience that doesn’t exist. “Home buying tips” and “market updates” compete with thousands of other agents creating identical real estate video content.

Shane creates content for an audience that actively searches for information about his specific real estate market. Zero competition because he’s the only agent consistently covering Viera, Florida developments.

The military approach to real estate YouTube marketing means treating content creation like an intelligence operation.

Research what your target market actually searches for. Create videos that answer their specific questions about your local area. Publish consistently regardless of motivation levels.

Your real estate market area has new businesses opening, construction projects starting, and community events happening. Document these developments consistently and you become the go-to source for local information.

Start Your Real Estate YouTube Strategy Today

Real estate YouTube marketing works when you stop competing with every other agent’s generic content and start dominating your local market with area-specific videos.

Use Shane’s military framework: discipline in publishing, intelligence gathering about local developments, strategic communication that converts viewers, and multi-channel promotion of your content.

Your potential clients are already browsing for information about your local market. The question is whether they’ll find your videos or your competitor’s generic real estate tips.

Ready to stop competing with thousands of agents creating identical content and start dominating your local real estate market on YouTube? Get a demo of REDX Brand Builder to get content inspiration, social media tools, and a video editing team in your back pocket.