Skip to content On Jennifer Myers’ website today, she has a professional headshot, “Millionaire Real Estate Agent” prominently displayed, and is getting $80,000 in monthly deposits.
But just a few years ago, Jennifer was serving beers at Rock Bottom Brewery, making 45k annually, and had exactly one real estate sale—a pity purchase from someone who felt bad for her.
Literally at Rock Bottom…
So what was this change that completely revamped Jennifer Myers’ real estate business? She started supplementing her business with real estate digital marketing.
Many agents know they need to do more in digital marketing, but they don’t know where to start. So in this post, we will show you exactly how successful agents use digital marketing to generate more listings with just a few minutes every day.
Quick Links:
Why Real Estate Digital Marketing Matters
Traditional prospecting methods like cold calling, door knocking, and direct mail are still the pillars of successful real estate businesses. REDX case studies show that agents who work expired listings, FSBOs, and geographic farms generate consistent listings and closings.
As Jay Lopez says, “more conversations = more closings.” The fastest way to get business tomorrow is to start more conversations today.
However, these methods are becoming less effective on their own because people spend less time answering their phones and are more skeptical of unknown callers.
97% of home buyers start their real estate journey online, according to the National Association of REALTORS®. So if you’re not at least a part of the conversation, you’re losing opportunities.
Here’s the solution: digital marketing creates warm recognition that transforms cold prospecting into relationship building.
When someone sees your content before you call, they’re more likely to answer. When they recognize your name from social media, your door knock becomes a conversation instead of an interruption.
Your digital presence makes traditional prospecting more efficient, while your prospecting activities provide real-world content for your digital marketing. Each approach strengthens the other.
Organic vs Paid Real Estate Digital Marketing
So you’re onboard with digital marketing, where do you start? It really just depends on your budget.
Organic Digital Marketing is simply the process of creating good content that people will engage with on social media or on your website.
Paid Digital Marketing is when you pay a platform like Facebook, Instagram, Tik Tok, or even Google to get your content in front of people.
Every social media channel also gives you the option to boost your post to a bunch of followers for a fee. However, if you are just getting started, you may not need to invest money into boosting your posts.
In fact, real estate Instagram marketing works best when you focus on providing genuine value rather than constant self-promotion.
So what is the best digital marketing strategy for real estate agents? Paid or Organic?
Start with Organic Content, Then Boost Your Best Performers
Most agents should start with organic, then upon finding success, scale to paid.
Organic content provides authentic material for paid ads. Your best-performing organic posts become your most effective paid ad because you’ve already proven they resonate with your audience.
Paid ads amplify your best-performing organic content to reach thousands more prospects. This combination creates multiple touchpoints for prospect engagement and balances immediate results with long-term relationship building.
Essential Digital Marketing Strategies for Real Estate Lead Generation
Now that we know the difference between Paid and Organic real estate digital marketing, let’s jump into the best digital marketing strategies for real estate agents.
You’ll see a few different types of strategies in this post, the important part is to understand which strategy aligns with your market, your business, and your goals for the year.
Website Optimization for Lead Capture
If you don’t have a website already (either through your broker, team, or on your own) a website is really useful.
But it’s not essential. You can get away with having your phone number or email address in a lot of places like Tik Tok, Instagram, and Youtube.
However, having a website means you can capture information like email and phone number without needing to have a conversation.
If you have a website, or are thinking of building one, make sure it has the following elements.
- Clear calls-to-action on every page
- Lead capture forms that offer value (market reports, home valuations)
- Mobile responsiveness for on-the-go property searches
- Fast loading speeds to reduce bounce rates
- SEO-optimized content that answers common buyer/seller questions
Once you have these elements on your website, you can run ads to the page on Facebook, collect emails for your personal newsletter, and build your SOI.
Social Media Marketing for Real Estate
Social media platforms offer powerful ways to showcase properties and build your personal brand:
- Facebook: Create targeted ad campaigns for specific neighborhoods or property types
- Instagram: Share high-quality property photos, virtual tours, and behind-the-scenes content
- LinkedIn: Connect with investors, developers, and other real estate professionals
- YouTube: Host virtual property tours and educational content about buying/selling
Pro Tip: Create platform-specific content rather than posting the same content everywhere. Each platform has unique audience expectations and content formats.
For more on social media marketing, check out our content on creating YouTube, Tik Tok, and Instagram to get listings.
Email Marketing Campaigns
Email remains one of the most effective digital marketing channels with an average ROI of $42 for every $1 spent, according to Campaign Monitor.
For real estate agents, effective email campaigns include:
- Monthly market updates for specific neighborhoods
- New listing announcements to your database
- Homeowner tips and maintenance reminders
- Investment opportunity alerts for buyers
- Anniversary emails celebrating home purchase dates
Key Strategy: Segment your email list based on buyer/seller status, neighborhoods of interest, price points, and past interactions to deliver highly relevant content.
This strategy is a long term one, and you should not expect immediate results. However, if done right, Ricky Carruth attributes this strategy as the key to building a million dollar business.
How to Use REDX for Real Estate Digital Marketing Success
REDX provides the perfect integration between traditional prospecting and real estate digital marketing. The platform’s tools amplify both approaches while maintaining the personal connection that drives real estate success.
Ad Builder: Turn Your Content into Lead Generation
REDX’s Ad Builder transforms your organic content into targeted advertising campaigns that support your prospecting efforts:
Features:
- Create Facebook and Instagram ads using your best-performing content
- Target specific demographics, interests, and geographic areas
- A/B test different ad creative and messaging
- Track ROI and optimize campaigns based on performance data
Strategic Application:
- Use successful market update posts as ad creative
- Target homeowners in your geographic farm areas
- Create lookalike audiences based on your best clients
- Retarget website visitors with compelling offers
Brand Builder: Consistent Digital Presence
Maintaining consistent digital marketing while actively prospecting is challenging. Brand Builder solves this problem:
Automation Features:
- Pre-designed posts for different markets and seasons
- Professional templates that maintain brand consistency
- Scheduled posting across multiple social media platforms
- Content libraries organized by topic and audience
Prospecting Integration:
- Use branded content to establish authority before making calls
- Reference your social media presence during door knocking
- Share Brand Builder content in follow-up emails to prospects
- Maintain visibility during intensive prospecting campaigns
Should Real Estate Agents Invest In Digital Marketing?
If you’re already following a prospecting routine and looking for additional sources of leads, digital marketing is a solid strategy for real estate agents to find more potential buyers or sellers.
However, most new agents focus too much on activities that dont bring in commissions which burns them out faster. If you don’t already have a prospecting routine with proven leads, start there.
If you do, consider building a real estate digital marketing channel with your website, your personal brand, or even just a Instagram Account.
Thanks for reading. For more information on how REDX can help you build a brand, develop a prospecting routine, and get more listings, visit redx.com
