How to Use Tik Tok to Get More Real Estate Listings

What if you could get listing appointments just by posting 30-second videos? One agent made over  $241,000 in gross commissions doing exactly that on TikTok.

TikTok is quickly becoming a very cost effective listing generation tool for forward-thinking real estate agents. If you’re not using it, you might be missing out on a quick and simple marketing strategy that could build your business in today’s market.

So today, we’re going to talk about how to use Tik Tok to get more real estate listings for just an hour a day.

Why TikTok Works for Real Estate Agents

TikTok works well for real estate agents who want more listings. The platform’s algorithm helps even new accounts get seen.

The key to understanding TikTok’s power lies in what Zachary Loft, the #1 followed agent on TikTok, calls “day trading attention” – finding where attention is at the lowest cost.

Unlike other platforms where follower count determines reach, TikTok’s content-first approach means even new accounts can achieve significant visibility.

According to the National Association of REALTORS®’ 2023 Technology Survey, social media platforms are now the top tech tools that give agents the highest quality leads. TikTok specifically has emerged as a platform where real estate content consistently performs well.

Key benefits of TikTok for real estate agents:

• Reaches younger demographics (potential first-time sellers)
• Showcases personality and expertise authentically
• Builds trust through consistent, valuable content
• Creates opportunities for viral reach without paid advertising
• Positions you as a local market expert

The Utah Broker’s TikTok Success Story

A Utah-based broker with over 40 years in the industry found himself struggling to connect with new clients despite his extensive experience.

After his daughter convinced him to try TikTok, he began creating simple videos sharing market insights and answering common real estate questions.

Within six months, he was consistently generating 2-3 new listing appointments weekly directly from TikTok—more than all his other marketing channels combined. His success came not from polished production but from authentic content that showcased his expertise and personality.

What made his approach successful:

• Consistent posting schedule (3-5 videos per week)
• Focus on local market insights and data
• Authentic, conversational tone rather than sales pitches
• Quick responses to comments and questions
• Strategic use of trending sounds and hashtags

Listen to Our Podcast Interview with the #1 TikTok Agent

We recently interviewed Zachary Loft, the #1 followed real estate agent on TikTok, who has generated millions of followers and built a successful team using social media strategies. In this episode, he shares his exact framework for turning TikTok content into listing appointments and reveals the systems his team uses to scale content production.

Key topics covered in this episode:

• The SERVE framework for creating engaging content
• How to use TikTok as an SEO engine rather than just hoping to go viral
• His 5-phase content creation system
• Why he views real estate agents as “communicators” not “salespeople”
• How to combine data targeting with organic content for maximum ROI

The SERVE Framework for TikTok Content

Zachary Loft’s success on TikTok comes from following a systematic approach he calls the SERVE framework. This method ensures every piece of content you create serves both the algorithm and your audience’s needs.

S – Strategically Aligned

Your content must align with your audience’s interests and what they’re actually looking for on the platform. Don’t create content for everyone – create content for people who might need real estate services.

E – Edited to the Platform

Each platform has different requirements and best practices:

• TikTok: 280 characters for captions, vertical video, trending sounds
• Instagram Reels: Longer captions allowed, hashtag strategy important
• YouTube Shorts: Can use up to 10,000 characters in descriptions for SEO

R – Relevant

Content must be both culturally relevant and timeline relevant. Ask yourself:

• Is this information current and accurate?
• Does this relate to what’s happening in the market right now?
• Will this resonate with today’s audience?

V – Valuable

Avoid clickbait that doesn’t deliver. Your content should provide genuine value, whether through:

• Market insights and data
• Educational tips for buyers and sellers
• Behind-the-scenes glimpses of the real estate process
• Local area expertise and neighborhood knowledge

E – Emotionally Impactful

Your content should invoke emotion through:

• Entertainment: Humor, storytelling, personality
• Education: Teaching something new or valuable
• Inspiration: Success stories, transformations, hope

Creating a TikTok Strategy That Generates Listings

The key to TikTok success lies in understanding that TikTok is an SEO engine for high-quality content, not a spam engine for hoping to go viral.

You’re competing against content that’s already been validated by millions of users, so focus on niche, searchable content instead of trying to compete with viral videos.

Step 1: Set Up Your TikTok Business Account

Start with the right foundation by creating a professional presence:

• Download the TikTok app and create an account
• Switch to a Pro Account (Settings > Account > Switch to Business Account)
• Complete your profile with:
• Professional headshot
• Clear bio mentioning your real estate expertise and market area
• Link to your website or lead capture page
• Contact information

Pro tip: Include your location in your username or bio (e.g., @SeattleHomeExpert) to immediately signal your market expertise.

Step 2: Develop Content Pillars for Consistent Value

The Utah broker’s success came from developing clear content themes that established his expertise. Create your own content pillars based on these proven categories:

Market Updates:

• Share local real estate statistics, trends, and forecasts
• Monthly market reports with key metrics
• Neighborhood price comparisons
• Inventory updates and what they mean for sellers

Pro Tip: use REDX Lead data to get insights on your local market down to the zip code.

Property Showcases:

• Highlight unique or interesting listings
• Before/after renovation reveals
• Virtual property tours with unique features
• “What X amount buys in [your market]” comparisons

Educational Content:

• Answer common seller questions
• Staging tips that increase sale prices
• Timing strategies for maximum return
• Common selling mistakes to avoid
• Explanation of the listing process

Behind-the-Scenes:

• Show your daily work life
• Listing preparation activities
• Interactions with clients (with permission)
• Problem-solving moments that showcase your value

Personal Branding:

• Share your story and personality
• Your “why” in real estate
• Client success stories (with permission)
• Community involvement and local knowledge

Pro Tip: Check out our detailed guide to building a powerful real estate brand.

Step 3: Create Engaging Videos That Convert

The specific video formats that contributed most to the Utah broker’s success followed these patterns:

Hook viewers in the first 3 seconds with statements like:

• “The one thing sellers in [location] are getting wrong right now…”
• “I’ve been selling homes for 40 years, and this market trend is unprecedented…”
• “Want to know why that house in [neighborhood] sold for $50K over asking?”

Pro Tip: Hook viewers with a question, then answer it right away.

Keep videos concise and focused:

• 15-30 seconds for quick tips and market updates
• 45-60 seconds for more detailed explanations
• Use text overlays to emphasize key points for viewers watching without sound

Pro Tip: Tik Tok can automatically let you

End with clear calls to action:

• “Comment below if you want to know what your home is worth”
• “Follow for daily [your city] real estate updates”
• “Link in bio for my free seller’s guide”

According to a study by Inman, real estate videos that include specific local market data receive 78% more engagement than generic content.

Turning TikTok Followers Into Listing Clients

Building a following is just the first step—converting that audience into listings requires strategic action.

The key is to use TikTok as a testing ground for content, then promote the best-performing content to targeted audiences using data.

Use TikTok as Your Content Testing Ground

Think of TikTok as having “150 million users as a free test group” that will tell you if your content is effective. Here’s how to leverage this:

• Post content organically on TikTok first
• Monitor which videos get the best engagement and views
• Take your best-performing content and promote it with paid ads on TikTok, Facebook, Instagram, and YouTube
• Target these ads to specific audiences using data from services like REDX

Example: A video about “How to prepare your home for sale” gets 10,000 organic views on TikTok. You then promote this same video to people in your market area who are in two-story homes with 50%+ equity, over age 55, or whose listings recently expired.

Capture Leads With Valuable Offers

The Utah broker’s most effective lead generation strategy was offering valuable resources that required contact information:

Create lead magnets specifically for sellers:

• Free home valuation reports
• “Preparing Your Home for Sale” checklists
• Local market analysis PDFs
• “Top 10 Ways to Increase Your Home’s Value” guides

Promote these resources in your videos:

• “I’ve created a free guide on the 5 renovations that deliver the highest ROI in [your market]. Link in bio to download.”
• “Want to know what your home is worth in today’s market? I’ll send you a free, no-obligation valuation. Details in my bio.”

1. Set up a simple landing page to collect contact information in exchange for your resource

Pro tip: Mention your lead magnet in every 3-4 videos to capture viewers who may be seeing your content for the first time.

Nurture TikTok Leads Into Listings

Once you’ve captured contact information, follow these steps to convert leads into listings:

Immediate follow-up:

• Send the promised resource within minutes
• Include a personalized video message introducing yourself
• Offer a no-obligation consultation

Value-first nurture sequence:

• Send market updates specific to their neighborhood
• Share client success stories relevant to their situation
• Provide additional resources based on their interests

Direct outreach:

• Call or text after they’ve engaged with your emails
• Reference specific TikTok content they might have seen
• Offer to answer any questions about the current market

Key challenge for experienced agents: Adapting to TikTok’s casual, authentic style can be difficult for brokers accustomed to more formal marketing. The Utah broker overcame this by embracing his experience as an asset, positioning himself as the “experienced voice of reason” in a changing market.

Overcoming Common TikTok Challenges for Real Estate Agents

Many real estate professionals hesitate to use TikTok due to several common concerns. Here’s how to address them:

“I’m not tech-savvy enough”

• Start with simple talking-head videos
• Use TikTok’s built-in editing tools
• Focus on content value over production quality

“I don’t have time for another platform”

• Batch record 5-10 videos in one session
• Repurpose content from other marketing materials
• Schedule 30 minutes weekly for engagement and comments

“I’m too old/serious for TikTok”

• Authenticity outperforms perfection
• Your experience is your advantage
• Focus on educational content rather than trends

“I’m concerned about privacy and data”

• Use a business account with professional contact info only
• Never share client information without explicit permission
• Follow NAR guidelines for social media compliance

How to Get Started on Tik Tok as a Real Estate Agent

To replicate the Utah broker’s success, follow this 30-day plan:

• Days 1-3: Set up and research
• Create your business account
• Follow 20-30 successful real estate TikTok creators
• Study their most popular content

• Days 4-10: Create your first 5 videos
• Introduce yourself and your market expertise
• Share one surprising fact about your local market
• Answer a common seller question
• Show a property highlight
• Create a “day in the life” real estate agent video

• Days 11-20: Establish consistency
• Post 3-5 times per week
• Respond to all comments
• Analyze which videos perform best
• Create more content similar to your top performers

• Days 21-30: Implement lead capture
• Create your first lead magnet
• Set up a landing page
• Promote your offer in videos
• Begin tracking conversions

Remember: Consistency trumps perfection. The Utah broker’s most-viewed video was shot in his car while waiting for a client—authentic content often outperforms highly produced videos.

Should Real Estate Agents Use Tik Tok?

TikTok represents a significant opportunity for real estate agents to generate listings by showcasing their expertise, personality, and local knowledge. By following the strategies that worked for the Utah broker, you can build a TikTok presence that consistently delivers listing opportunities.

The platform’s unique algorithm means you can achieve significant reach regardless of your follower count, making it an ideal channel for real estate professionals looking to expand their listing business. Start with the 30-day plan outlined above, focus on providing genuine value, and you’ll be well on your way to turning TikTok followers into real-world listings.

Ready to start building your Tik Tok content quickly and effectively? REDX’s Brand Builder service puts a whole social media content team in your pocket with a professional video editing team, AI content inspiration and more. Check it out to start your 30 day Tik Tok engagement plan