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What does it really take to build a real estate team that gives you freedom instead of burnout? In this episode, REDX President Curtis Fenn sits down with Founder & CEO of Workman Success Systems, Verl Workman, to break down how to recruit, lead, and scale a team that supports your life—not becomes it.
You’ll learn the biggest mistakes team leaders make, how to create a culture of loyalty, and why accountability is actually love. If you want more leverage and less chaos, this one’s for you.
Verl reveals:
• The #1 recruiting mistake team leaders make
• The 10 things every agent must commit to on a team
• Building a business that gives your life back—not takes it over
⏱️ JUMP TO THESE TOPICS
🚀 01:20 – Why Verl teaches “stupid goals” instead of SMART goals
📈 04:00 – The real reason recruiting is hard (and how to fix it)
🧠 06:20 – Who makes the ideal team member—and how to attract them
🤝 10:00 – Retention vs. mentorship: Why agents leave teams
💬 12:40 – Creating culture with core values
🎯 14:00 – What real accountability looks like (it’s not punishment)
🔍 18:00 – What to do when a team member underperforms
🏡 21:00 – Building a business around your life—not the other way around
📊 25:00 – How to scale without going crazy
💼 30:00 – Should new agents start a team? (Verl’s bold answer)
🔥 34:00 – What motivates top performers (and how to find yours)
🔗 RESOURCES
Workman Success Systems: www.workmansuccess.com
Raving Referrals for Real Estate (book): https://a.co/d/488R5uG
REDX Lead Generation Tools: www.redx.com
