Scott Catton returns to share how For Rent By Owner (FRBO) leads can create lasting opportunities for agents who prioritize value and consistency. Learn his strategy for converting these underused leads into repeat business and long-term relationships.
Here’s what you will discover…
- Why FRBO leads offer high-quality data, high pickup rates, and long-term value
- Scott’s proven script and tone techniques to engage effortlessly on calls
- How to build a lasting pipeline with simple email follow-up strategies
Jump to these topics:
🎙️ 0:00 – Welcome back Scott Catton to the REDX podcast
📍 0:59 – Scott’s market and how he built his database from zero
🏘️ 1:54 – What FRBO leads are and why they’re valuable
🤔 2:28 – Overcoming the “what do I say?” barrier with FRBOs
💡 3:22 – Why FRBOs often own multiple properties (repeat deal potential!)
📞 4:53 – Scott’s daily calling routine and where FRBOs fit
📊 6:05 – High-quality data and pickup rates with FRBOs
🗣️ 7:25 – Why FRBOs are more open and less combative than other leads
🧠 8:46 – Scott’s script, tone, and inquisitive approach
🎯 13:44 – Handling different call directions and objections
📬 16:44 – Long-term follow-up strategy via weekly email
🧱 18:49 – Why consistency and long-game prospecting wins
🔑 24:05 – Conversations that uncover seller motivations
👥 26:32 – Final advice and joining Scott’s live call room
REACH SCOTT
📍 Call Room: callswithscott.com
RESOURCES
REDX FRBO Leads: https://www.redx.com/products/frbo-leads/
REDX Triple Line Dialer: https://www.redx.com/products/power-dialer/
