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Alternative Lead Generation Strategies with Ricardo Bueno

Jump to topics: Read the topics below and scroll the video to the time listed.

• 03:25 – What can you do instead of open houses?
• 03:45 – What the market looks like right now.
• 04:15 – Why door knocking isn’t an option right now.
• 05:30 – High impact and low effort strategies instead of open houses.
• 05:46 – 24/7 Open House Strategy – High impact buyers
• 06:39 – 43% of buyers drive to a listing after finding it online
• 08:00 – Tools you need to schedule a tour for motivated buyers
• 15:00 – GeoLeads™ Strategy (Multi-channel approach)
• 18:00 – Importance of consistency and follow up
• 21:45 – Ad Strategy
• 28:37 – Scripts
• 36:00 – Marketing messages and campaigns for different segments
• 37:30 – Market Update Campaign (once per month)
• 47:50 – The Interstate Shuffle (people buying in different locations)
• 53:00 – Home Value Request Campaign
• 55:00 – Final advice

Resources:

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