A Brand-New Agent With No Idea What She Was Doing
Alana got her real estate license in November of 2022. A widowed mom whose kids had grown into their late teens, she was finally free to get up and build something of her own, something she’d always wanted to do. There was just one problem: “I didn’t know anything about real estate except that I own a home.”
She’d spent her whole career in sales, so she knew how to talk to people. What she didn’t have was a way to find them. New agent, new market, no pipeline, no phone numbers, no idea where to start.
“Here’s REDX. Pull Up The Expireds.”
Alana started at a local brokerage where the broker was ahead of the curve on internet marketing and prospecting, and he ran REDX. He handed her a script and a login: “Call the expireds. Tell them why their previous listing expired, what you’re going to do differently, and how you’re going to help them.”
So in January of 2023 she printed the entire December 31st expired list (about 120 pages of it) got on the phone, and never looked back. She wasn’t comparing services or shopping alternatives. She got started on the right foot and used REDX every single day from day one.
22 Homes, $12 Million, And Rookie Of The Year
The first deal didn’t come overnight. She made calls in November, booked her first listing appointment around December 15th, listed in January, and didn’t close until April. But once it clicked, it really clicked. Her first year she sold 22 homes and did $12 million in sales, and was named Staten Island Board of Realtors Rookie of the Year and Top Producer.
Three years in, she’s at 57 deals closed and $41 million sold, with Top Producer awards in 2023 and 2024. Every morning at 8:45 she pulls the new expireds off the MLS, jumps on REDX for the numbers, and dials, first to call, every time. As she built up, she added GeoLeads to call neighbors near her sold listings. When she moved to eXp for more reach and commission, the very first thing she did was buy her own REDX subscription. “Without REDX, I’m in trouble.”
“Use REDX. Get On The Phone.”
Her advice to a struggling agent is simple: use REDX, and actually pick up the phone. “Even though you’re pulling up the expireds on the MLS, there’s usually not phone numbers there. REDX has the numbers that are the most recent.” She watched agents all around her ignore the same login she was handed and stay stuck. “A lot of agents are just afraid to get on a call. I was the only one who got on the phone.”
Alana keeps leveling up: luxury certified, associate broker, new construction next, maybe commercial after that. But the engine underneath it all hasn’t changed in three solid years. “This award has your guys’ name on it. Everything I have, I owe to REDX.”
