What if you could get listing appointments just by posting 30-second videos? One agent made over $241,000 in gross commissions doing exactly that on TikTok.
TikTok is quickly becoming a very cost effective listing generation tool for forward-thinking real estate agents. If you’re not using it, you might be missing out on a quick and simple marketing strategy that could build your business in today’s market.
So today, we’re going to talk about how to use Tik Tok to get more real estate listings for just an hour a day.
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TikTok works well for real estate agents who want more listings because the platform’s algorithm helps even new accounts get seen.
The key to understanding TikTok’s power lies in what Zachary Loft, the #1 followed agent on TikTok, calls “day trading attention” - finding where attention is at the lowest cost.
Unlike other platforms where follower count determines reach, TikTok’s content-first approach means even new accounts can achieve significant visibility.
According to the National Association of REALTORS®’ 2023 Technology Survey, social media platforms are now the top tech tools that give agents the highest quality leads. TikTok specifically has emerged as a platform where real estate content consistently performs well.
A Utah-based broker with over 40 years in the industry found himself struggling to connect with new clients despite his extensive experience.
After his daughter convinced him to try TikTok, he began creating simple videos sharing market insights and answering common real estate questions.
Within six months, he was consistently generating 2-3 new listing appointments weekly directly from TikTok—more than all his other marketing channels combined. His success came not from polished production but from authentic content that showcased his expertise and personality.
What made his approach successful:
We recently interviewed Zachary Loft, the #1 followed real estate agent on TikTok, who has generated millions of followers and built a successful team using social media strategies. In this episode, he shares his exact framework for turning TikTok content into listing appointments and reveals the systems his team uses to scale content production.
Key topics covered in this episode:
Zachary Loft’s success on TikTok comes from following a systematic approach he calls the SERVE framework. This method ensures every piece of content you create serves both the algorithm and your audience’s needs.
Your content must align with your audience’s interests and what they’re actually looking for on the platform. Don’t create content for everyone – create content for people who might need real estate services.
Each platform has different requirements and best practices:
Content must be both culturally relevant and timeline relevant. Ask yourself:
Avoid clickbait that doesn’t deliver. Your content should provide genuine value, whether through:
Your content should invoke emotion through:
The key to TikTok success lies in understanding that TikTok is an SEO engine for high-quality content, not a spam engine for hoping to go viral.
You’re competing against content that’s already been validated by millions of users, so focus on niche, searchable content instead of trying to compete with viral videos.
Start with the right foundation by creating a professional presence:
Pro tip: Include your location in your username or bio (e.g., @SeattleHomeExpert) to immediately signal your market expertise.
The Utah broker’s success came from developing clear content themes that established his expertise. Create your own content pillars based on these proven categories:
Market Updates:
Pro Tip: use REDX Lead data to get insights on your local market down to the zip code.
Property Showcases:
Educational Content:
Behind-the-Scenes:
Personal Branding:
Pro Tip: Check out our detailed guide to building a powerful real estate brand.
The specific video formats that contributed most to the Utah broker’s success followed these patterns:
Hook viewers in the first 3 seconds with statements like:
Pro Tip: Hook viewers with a question, then answer it right away.
Keep videos concise and focused:
Pro Tip: Tik Tok can automatically let you
End with clear calls to action:
According to a study by Inman, real estate videos that include specific local market data receive 78% more engagement than generic content.
Building a following is just the first step—converting that audience into listings requires strategic action.
The key is to use TikTok as a testing ground for content, then promote the best-performing content to targeted audiences using data.
Think of TikTok as having “150 million users as a free test group” that will tell you if your content is effective. Here’s how to leverage this:
Example: A video about “How to prepare your home for sale” gets 10,000 organic views on TikTok. You then promote this same video to people in your market area who are in two-story homes with 50%+ equity, over age 55, or whose listings recently expired.
The Utah broker’s most effective lead generation strategy was offering valuable resources that required contact information:
Create lead magnets specifically for sellers:
Promote these resources in your videos:
Pro tip: Mention your lead magnet in every 3-4 videos to capture viewers who may be seeing your content for the first time.
Once you’ve captured contact information, follow these steps to convert leads into listings:
Immediate follow-up:
Value-first nurture sequence:
Direct outreach:
Key challenge for experienced agents: Adapting to TikTok’s casual, authentic style can be difficult for brokers accustomed to more formal marketing. The Utah broker overcame this by embracing his experience as an asset, positioning himself as the “experienced voice of reason” in a changing market.
Many real estate professionals hesitate to use TikTok due to several common concerns. Here’s how to address them:
To replicate the Utah broker’s success, follow this 30-day plan:
Remember: Consistency trumps perfection. The Utah broker’s most-viewed video was shot in his car while waiting for a client—authentic content often outperforms highly produced videos.
TikTok represents a significant opportunity for real estate agents to generate listings by showcasing their expertise, personality, and local knowledge. By following the strategies that worked for the Utah broker, you can build a TikTok presence that consistently delivers listing opportunities.
The platform’s unique algorithm means you can achieve significant reach regardless of your follower count, making it an ideal channel for real estate professionals looking to expand their listing business. Start with the 30-day plan outlined above, focus on providing genuine value, and you’ll be well on your way to turning TikTok followers into real-world listings.
Ready to start building your Tik Tok content quickly and effectively? REDX’s Brand Builder service puts a whole social media content team in your pocket with a professional video editing team, AI content inspiration and more. Check it out to start your 30 day Tik Tok engagement plan