New Ways to Mail Old Expireds with Jim McCord | REDX

Written by Andrew Swensen | Jun 18, 2024, 3:51:19 PM

In this episode of the REDX podcast, host Andrew is joined by Jim McCord, a seasoned real estate expert from Northern Kentucky. Jim delves into innovative strategies for effectively mailing to old expired listings, specifically those from one to five years ago. As he steps away from the traditional cold-calling methods, Jim shares his successful approach to standing out with personalized mailers that focus on the property and the homeowner, rather than the agent.

Key Takeaways for Mailing Old Expireds:

✅ 01:47 – Why use mailers?

✅ 02:48 – How can I personalize my mailers for an increased open rate?

✅ 06:35 – Using mailers to prospect to old expireds

✅ 10:18 – How can I be more trustworthy in real estate?

✅ 18:00 – How much time does it take to send mailers?

✅ 23:22 – How do I follow up with my mailers?

With over 28 years of experience, Jim highlights the importance of targeted marketing, relationship building, and the power of consistent follow-up. This episode is packed with valuable insights and practical tips that can transform your real estate marketing strategy and help you tap into a lucrative, yet often overlooked, market. Whether you’re a new agent or looking to expand your business, Jim’s methods can provide a fresh perspective and effective tools for success.

Tools to Mail Old Expireds

If you enjoyed this podcast, you may be looking for a tool to mail old expired leads. In this blog, we went over how to send out real estate mailers effectively, and you can start finding the right people to send mailers to with GeoLeads.

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